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Macklemore is promoting Ab Soul's new album. He put a picture of the art, along with a small congratulatory message.

The problem here lies with the album art: a crucified Ab Soul. The comments on that photo have been a nonstop shitshow for over 12 hours. People are talking about how they've "lost all respect" for both artists, "are no longer fans", etc. And people are wading in to defend Mack and Soul.

You can never expect too little drama from social media.