Clickbait, ad revenue, and spam posts! Oh my!

58  2015-12-02 by TwasIWhoShotJR

Dearest chillins, the time has arrived when our subreddit is famous enough to be used and abused by corporate special interest groups like the rest of Reddit.

We tried

One of our users discovered this article from Adweek. It's your typical "advertising on Reddit is super hard" spiel that spammers miraculously get paid actual money to tell out-of-touch old people who think Twitter is a brand of shoe.

The story becomes rather curious, and within the interests of /r/Drama when you follow a link in that article to a business website for a company called Ghost Influence. (thanks Adweek! <3).

Ghost Influence is "an elite training community for leveraging the power of platforms like Reddit and Imgur."

Their motto is "Foster Genuine Engagement. Manipulate Media Outlets. Generate Millions Of Impressions.".

Ghost Influence knows Reddit, and they know that the best way to advertise on Reddit is to do it without anyone knowing they're doing it - which is why they wrote this 8 paragraph buzzfeed-esque wall of text about posting clickwhore threads to r/Drama.

Here is the original r/drama thread. It is obviously evidence we've got a ground breaking marketing genius on our hands.

Kudos to the person that found this article from a reputable news source and that article from a reputable news source for linking to this glorious find - we couldn't have jeered without you!

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