I love seeming anyone triggered. It's s sweeter victory when it happens to be someone that claims they don't get triggered, and they get triggered. I don't pick a political side, the left says I'm a right wing nutjob. The right thinks I'm a pathetic loser. It sure feels nice to be all around hated.
I really miss when the World Series was the big thing. It was a lot more parties gonging on the outrage was more spread out, it also seemed a lot less after so many games. I'm an asshole so I think the outrage is funny.
That's what makes this so fascinating, though. The full ad that most people haven't seen with Trump's giant wall with its great big door makes it about legal immigration, but you'd never get that from the original version. So you've got swarms of progressives thanking them for cheering on illegal immigration, and swarms of conservatives insulting them for the same thing, even though that's not their original intent.
Obviously pissing off conservatives and people against illegal immigration is likely to be the bigger issue for them, which is why they're in panic mode, but it's pretty unique in terms of a truncated advert so enormously reversing the politics of the full version.
I still don't know why Budweiser went with the advert they did, though. Surely the demographic of people who buy their shitty beer is as conservative as people buying building supplies. Pure controversy? I don't see coastal liberals ditching craft beer for Bud.
I think partly, yeah, they just want the free exposure that comes with controversy.
But also, it's only recently that hating immigrants has been a core "conservative" value. It used to be conservatives who talked about how awesome America is, and obviously everyone would want to come to the Land of Opportunity. Even today, you'll have some Trumptards telling you the problem is only illegal immigration, and legal immigrants (like my granpappy!) are fine. It's only this election cycle that things have switched and the right talks about how America is "a disaster" full of "carnage" and we need to clamp down immigration because we can't even take care of our own people.
So I kind of believe Budweiser when they say they didn't intend their ad to be as controversial as it is. From their perspective, it's a story of a [white, legal] immigrant following the American Dream to start his own business. That's a pretty good honest conservative story! Or at least, it was prior to 2016.
Nah, I don't believe Budweiser on this one. The focus they put on peopel overtly yelling in the guy's face telling him to go back home is intended to be pattern-matched onto illegal immigration, even though they're not showing one directly, it's just plausible deniability.
I do think it's also worth saying that amongst actual ideological conservatives rather than people who wear the badge (or that of the Republicans,) the attitude even pre-Trump was more "America's the best country in the world, of course people would want to come here [but that doesn't mean we'll let them all in. Educated European immigrants are really what we want.]" Actual conservatism is pretty incompatible to open borders-style thinking, it's just the GOP has been so dependent on a donor class that really does believe in at least quasi-open borders - from an employer's perspective, that they ought to be able to bring in whoever they want regardless of domestic talent - that you get absurdities like Republicans being part of the Gang of Eight, actively working to secure a permanent Democratic presidency.
It turns out that 84 Lumber's President is Trump supporter, and the ad is showing Trump's "big beautiful door", but Trump voters are too stupid and just hate it because REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE MEXICANS GET OUT!!!!
The only thing that would have made that commercial better is if the wall had aytomated turrets that gun them down when they touch the door and the words YOU HAVE TO GO BACK splatter on the screen.
Turns out the boss is a Trumpet and the ad is Trump's vision for immigration: Poor Mexicans endure a gruelling slog through the desert only to be stopped by a "big beautiful wall", with a "big beautiful door" in it.
Actually the typical 'Mexican' immigrant you see is from Honduras or Guatemala, and they do indeed endure a trip through a vast wasteland (Mexico) to get here.
It's targeted to 1st/2nd/3rd gen hispanics who have risen to a supervisory role in the construction industry (of which there are a lot - because "can speak fluent spanish" = "can more effectively supervise illegals"). It's saying "hey, we're on your side, not the gringos', make your lumber orders with us."
They're going all in on this because if that wall goes up, it's less cheap construction labor -> less projects -> less lumber orders.
i'm just upset that they left out the part where the coyote rapes the mother and steals all their belongings before dumping them a couple miles from the border. That was a well shot sequence. I thought the lighting was epic.
It's more about undocumented illegals that work for real estate developers. Those developers can then afford to do more and larger projects, and 84 lumber gets more revenue. See! They're not party to anything shady at all!
It's more about undocumented illegals that work for real estate developers. Those developers then have more remaining capital to spread around on additional developments, meaning more lumber purchases.
Just like Silicon Valley companies, none of this is sincerely held beliefs. Bezos, for example, loves the Democratic party and supports it through the Washington post, and it's entirely a coincidence that they're the party opposed to replacing federal income tax with sales tax.
I kind of got what their ad was saying. It was really metaphorical with the woman going into America through a door (job opportunity).
However it had fucking nothing to do with lumber and was a way to imo virtue signal or push their politics down people's throats. Ffs nothing is safe from politics anymore. Not college. Not coffee. Not the superbowl. Not fucking wood planks even.
53 comments
n/a SnapshillBot 2017-02-06
Now with added Cancer!
Snapshots:
I am a bot. (Info / Contact)
n/a HAHApointsatyou 2017-02-06
I don't want to look beyond the lumberyard worker stereotype enough to be ok with them to typing like this tho.
n/a Allanon_2020 2017-02-06
Character limit dog
n/a LSU_Coonass 2017-02-06
One of them is a you're
n/a Allanon_2020 2017-02-06
Sort of back fired like Audi's commercial
n/a HeavyFriends1970 2017-02-06
At least the 84 Lumber ad is vague enough that they weren't able to immediately debunk the premise of their commercial when trying to do damage control.
n/a students4trumpMI 2017-02-06
I hope it was an elaborate troll to gain everyone's attention then immediately do a 180 in order to promote the debunking of the gender wage gap.
The myth has bee busted. Thanks Audi!
n/a MasterLawlzReborn 2017-02-06
Wow that's hilarious
n/a icyhat 2017-02-06
It wouldn't be a Superbowl without some outrage afterward.
n/a GhostofRFS 2017-02-06
As a timber goon, I like watching Trumpets getting triggered by an ad for lumber.
n/a icyhat 2017-02-06
I love seeming anyone triggered. It's s sweeter victory when it happens to be someone that claims they don't get triggered, and they get triggered. I don't pick a political side, the left says I'm a right wing nutjob. The right thinks I'm a pathetic loser. It sure feels nice to be all around hated.
n/a Awayfone 2017-02-06
Seems like alot this year. It's 2017 everyone has to virtue signal or else.
n/a Awayfone 2017-02-06
Seems like alot this year. It's 2017 everyone has to virtue signal or else.
n/a icyhat 2017-02-06
I really miss when the World Series was the big thing. It was a lot more parties gonging on the outrage was more spread out, it also seemed a lot less after so many games. I'm an asshole so I think the outrage is funny.
n/a grungebot5000 2017-02-06
[LINK TO THE ACTUAL DRAMA YOU FUCK](pepe)
n/a grungebot5000 2017-02-06
LINK TO THE ACTUAL DRAMA YOU FUCK
n/a OnlyRacistOnReddit 2017-02-06
He is trying to spark drama, and it looks like he succeeded!
n/a Strephyl 2017-02-06
>no drama >"oh hes just making drama look ur upset lol"
n/a FTFallen 2017-02-06
The drama is their social media person having to respond to every angry tweet they get.
n/a Alexlincoln2 2017-02-06
Ftfy legal immigrants dont travel across borders in deserts
n/a anotheraccount323 2017-02-06
Illegal immigrants don't cross through the gate either tho.
n/a Alexlincoln2 2017-02-06
What gate? We have managed Border crossings with extensive security, not gates
n/a anotheraccount323 2017-02-06
Did you even watch the fucking ad? They cross the wall and enter the US through a big gate at the end.
n/a crazyhit 2017-02-06
Don't change the subject, we're talking about unlegal imgrants!
n/a grungebot5000 2017-02-06
n/a Harradar 2017-02-06
That's what makes this so fascinating, though. The full ad that most people haven't seen with Trump's giant wall with its great big door makes it about legal immigration, but you'd never get that from the original version. So you've got swarms of progressives thanking them for cheering on illegal immigration, and swarms of conservatives insulting them for the same thing, even though that's not their original intent.
Obviously pissing off conservatives and people against illegal immigration is likely to be the bigger issue for them, which is why they're in panic mode, but it's pretty unique in terms of a truncated advert so enormously reversing the politics of the full version.
I still don't know why Budweiser went with the advert they did, though. Surely the demographic of people who buy their shitty beer is as conservative as people buying building supplies. Pure controversy? I don't see coastal liberals ditching craft beer for Bud.
n/a anotheraccount323 2017-02-06
I think partly, yeah, they just want the free exposure that comes with controversy.
But also, it's only recently that hating immigrants has been a core "conservative" value. It used to be conservatives who talked about how awesome America is, and obviously everyone would want to come to the Land of Opportunity. Even today, you'll have some Trumptards telling you the problem is only illegal immigration, and legal immigrants (like my granpappy!) are fine. It's only this election cycle that things have switched and the right talks about how America is "a disaster" full of "carnage" and we need to clamp down immigration because we can't even take care of our own people.
So I kind of believe Budweiser when they say they didn't intend their ad to be as controversial as it is. From their perspective, it's a story of a [white, legal] immigrant following the American Dream to start his own business. That's a pretty good honest conservative story! Or at least, it was prior to 2016.
n/a Harradar 2017-02-06
Nah, I don't believe Budweiser on this one. The focus they put on peopel overtly yelling in the guy's face telling him to go back home is intended to be pattern-matched onto illegal immigration, even though they're not showing one directly, it's just plausible deniability.
I do think it's also worth saying that amongst actual ideological conservatives rather than people who wear the badge (or that of the Republicans,) the attitude even pre-Trump was more "America's the best country in the world, of course people would want to come here [but that doesn't mean we'll let them all in. Educated European immigrants are really what we want.]" Actual conservatism is pretty incompatible to open borders-style thinking, it's just the GOP has been so dependent on a donor class that really does believe in at least quasi-open borders - from an employer's perspective, that they ought to be able to bring in whoever they want regardless of domestic talent - that you get absurdities like Republicans being part of the Gang of Eight, actively working to secure a permanent Democratic presidency.
n/a Chicup 2017-02-06
Apparently they were forced to redo the add from their original because it was even more political.
n/a anotheraccount323 2017-02-06
It turns out that 84 Lumber's President is Trump supporter, and the ad is showing Trump's "big beautiful door", but Trump voters are too stupid and just hate it because REEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE MEXICANS GET OUT!!!!
n/a asiltopbr 2017-02-06
Trumpers aren't very bright, they're right wing SJWs. They burn books and all kinds of crazy shit.
They're the most easily triggered demographic in the country.
n/a nanonan 2017-02-06
Sounds juicy. Got any more on this?
n/a atakeonhooper 2017-02-06
like a bunch of dumbass christians, they're burning fucking harry potter books
n/a nicholasalotalos 2017-02-06
Trumpers are actually very bright, because they're on fire. Because, Anti-Trumpers literally burn people.
n/a asiltopbr 2017-02-06
Should we talk about how Trumptards have literally killed people?
n/a nicholasalotalos 2017-02-06
lol
n/a I_smell_like_bacon 2017-02-06
There's your problem right there.
n/a Harradar 2017-02-06
The short version doesn't have a wall, and looks 100% in favour illegal immigration. APOLOGIZE RIGHT NOW.
n/a nomad1c 2017-02-06
whyyyy would you associate your company with any political views
unless you're like a company that specialises in guns with the confederate flag printed on them
n/a SoButtscrewed 2017-02-06
I'd love a confederate flag gun company to be an extremist liberal company. The world would explode.
n/a grungebot5000 2017-02-06
their ad campaign could be called "ACCELERATIONISM NOW"
n/a SoButtscrewed 2017-02-06
Hmmm.. I think I'm getting some good business ideas. Don't worry I'll credit.
Grungebot5000 will be on the barrel of every gun.
n/a lvl99SkrubRekker 2017-02-06
The only thing that would have made that commercial better is if the wall had aytomated turrets that gun them down when they touch the door and the words YOU HAVE TO GO BACK splatter on the screen.
n/a FTFallen 2017-02-06
"Hey boss, we sell products and services to blue collar men. What kind of Super Bowl ad should we pay millions of dollars for?"
"Beats me. Just ask that new girl in marketing from Berkeley to come up with something."
"...k."
n/a anotheraccount323 2017-02-06
Turns out the boss is a Trumpet and the ad is Trump's vision for immigration: Poor Mexicans endure a gruelling slog through the desert only to be stopped by a "big beautiful wall", with a "big beautiful door" in it.
n/a LemonScore 2017-02-06
There are Mexican towns within a short distance of the border, there isn't some vast wasteland between the U.S. and Mexico.
n/a Crypticlibrarian 2017-02-06
Shouldn't there be though?
n/a Akula_matatta 2017-02-06
Are you talking about creating "the forbidden zone?"
n/a Harradar 2017-02-06
The US does have a lot of nukes sat around not doing anything.
n/a ssjkriccolo 2017-02-06
Or the deadly desert and wheelers
n/a Senator_Chickpea 2017-02-06
I thought that's how we keep people in Kansas.
n/a grungebot5000 2017-02-06
MOVIN DOWN DOWN DOWN DRIVING ME INSANE
EVERYTHING IS DIFFERENT, BUT NOTHING HAS CHANGED
n/a UmmahSultan 2017-02-06
Actually the typical 'Mexican' immigrant you see is from Honduras or Guatemala, and they do indeed endure a trip through a vast wasteland (Mexico) to get here.
n/a Sundyel 2017-02-06
It's targeted to 1st/2nd/3rd gen hispanics who have risen to a supervisory role in the construction industry (of which there are a lot - because "can speak fluent spanish" = "can more effectively supervise illegals"). It's saying "hey, we're on your side, not the gringos', make your lumber orders with us."
They're going all in on this because if that wall goes up, it's less cheap construction labor -> less projects -> less lumber orders.
n/a ErisIsMyGoddess 2017-02-06
Legal immigrants don't like illegal immigrants. Chances are if you manage to work your way up th k supervisor level, you aren't a illegal.
n/a neutralvoter 2017-02-06
i'm just upset that they left out the part where the coyote rapes the mother and steals all their belongings before dumping them a couple miles from the border. That was a well shot sequence. I thought the lighting was epic.
n/a Senator_Chickpea 2017-02-06
Brazzers does not skimp on production values.
n/a _PM_Me_Stuff 2017-02-06
Undocumented illegals that we can pay far below minimum wage like every other god-fearing patriot
n/a Sundyel 2017-02-06
It's more about undocumented illegals that work for real estate developers. Those developers can then afford to do more and larger projects, and 84 lumber gets more revenue. See! They're not party to anything shady at all!
n/a Sundyel 2017-02-06
It's more about undocumented illegals that work for real estate developers. Those developers then have more remaining capital to spread around on additional developments, meaning more lumber purchases.
Just like Silicon Valley companies, none of this is sincerely held beliefs. Bezos, for example, loves the Democratic party and supports it through the Washington post, and it's entirely a coincidence that they're the party opposed to replacing federal income tax with sales tax.
n/a MG87 2017-02-06
LOL fucking Snowflake Trump supporters get pissy at everything.
n/a SoButtscrewed 2017-02-06
I kind of got what their ad was saying. It was really metaphorical with the woman going into America through a door (job opportunity).
However it had fucking nothing to do with lumber and was a way to imo virtue signal or push their politics down people's throats. Ffs nothing is safe from politics anymore. Not college. Not coffee. Not the superbowl. Not fucking wood planks even.
n/a tyuijvhvhcfcjf 2017-02-06
You cannot honestly believe that anything other than racism won the Super Bowl last night, right? My god, kids these days!
n/a SoButtscrewed 2017-02-06
Man my white privilege and ignorance really is showing again.
n/a PM_ME_HAIRLESS_CATS 2017-02-06
All I got out of that ad was "wait 84 Lumber still exists"