Steven Maynard, a Virginia consultant who helps others obtain trademarks, started Snowflake Enterprises with several investors to apply for offensive trademarks after the court ruled.
The company has submitted applications to trademark a version of the N-word to appear on clothing, hard liquor and beer, and intends to turn the slur into a brand, Maynard said in an interview. The company has a dedicated website.
Maynard, 50, said he is not racist but believes that saturating the market with such epithets can rob them of their racist connotations. The idea is to spark discussion and turn "hate into hope," he said in a phone interview.
I still don't think you could apply for a trademark for those words. They're too common knowledge. Like, you can't claim the word hotse and be able to sue anyone for using the word horse. Horse Productions you might be able to trademark though.
Trademarks don't work like patents. They don't have to be new or clever. They merely have to be a brand under which you operate in a particular, relatively narrow industry.
13 comments
1 SnapshillBot 2017-07-24
Providing a Community Safe from TITrCJ's Sexual Advances Since October 2015.
Snapshots:
I am a bot. (Info / Contact)
1 SethRichOrDieTryin 2017-07-24
Fuck. Should be "while." I'll go keep myself safe.
1 Cloacalla_Festival 2017-07-24
I believe in uniting all ethnicities into one great nation, like Alexander the Great, Caesar Augustus or Abraham Lincoln.
I don't believe in the division and racial hatred pushed by leftists, globalists and socialists.
Sorry, my dude!
1 TheFallenHero 2017-07-24
Did you know he planned to kill over ten million africans
1 AltRightRulesReddit 2017-07-24
That's one hell of a jew.
1 lokichilde 2017-07-24
And you bet your goy ass you'll be hearing from our lawyers
1 timb0nes 2017-07-24
I love that Portland made this possible.
1 Kekistanian9000 2017-07-24
Wtf I love this country now.
1 Senator_Chickpea 2017-07-24
Maybe I just want the cleansing power of Darkie toothpaste
1 dis_is_my_account 2017-07-24
I still don't think you could apply for a trademark for those words. They're too common knowledge. Like, you can't claim the word hotse and be able to sue anyone for using the word horse. Horse Productions you might be able to trademark though.
1 ghostofpennwast 2017-07-24
The n word has existed from before the dude was born.
Giving him a trademark on it is a terrible idea.
1 an_experimenter 2017-07-24
He would officially be "The NiggerTM Guy"
1 Kekistanian9000 2017-07-24
how bout windows? or apple?
1 Cloacalla_Festival 2017-07-24
Trademarks don't work like patents. They don't have to be new or clever. They merely have to be a brand under which you operate in a particular, relatively narrow industry.