https://old.reddit.com/r/boxoffice/comments/1gbku4e/writer_steven_knight_leaves_the_rey_star_wars/
"Basically they don't have a plan. It's throw your spaghetti plate at the wall and see what sticks kinda strategy."
"They'd miss the wall." 
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Why were they writing another Rey movie anyway? They really trying to sunk their costs with this shit.
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Most of that 35 to 60 demo is going to watch it anyways.
They're trying to get a new audience involved so Star Wars doesn't become something only old people like.
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That's why you aim for the nerds who managed to have kids, so they want to share it with them like they do with the original trilogy. Jar Jar Binks was actually popular with kids.
Did kids like anything much of the new Star Wars? Porgs, Baby Yoda, BB-8 maybe, but did they get sucked into the story? I don't really know for sure, but I doubt it.
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That's the exact thinking the Disney execs had and that's how we ended up here. They really aren't watching, which is why even a good show like Andor didn't have an audience. And even when they do show up to watch, a lot of the ancillary stuff like merchandising gets ignored which used to be huge cash cows.
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The Force Awakens relied solely on cheap nostalgia to gross over 2 billion dollars, now they're just left with the cardboard Mary Sue character.
Is Rey even a fan favorite among the people who unironically liked the sequel trilogy? My impression was that Adam Driver played the only mildly popular character. I wonder if the token black guy who ended up doing nothing is more popular than Rey.
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Finn was at least interesting in the first movie. Great chemistry with Poe too. Then they decided it took attention away from foids or something.
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the finn poe gay love fan fic didnt score as many points as they thought it would...
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Adam Driver was jacked and totally dark and powerful. He's literally me
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The Poe and Finn bromance in the first movie was more interesting and likable than anything else in the trilogy. So of course they made sure to never include it again.
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Back when TFA came out there was a gaggle of dummies bemoaning the lack of Rey action figures (though if I remember correctly there were Rey figures, she just sold out quickly 'cuz she was the star of the film!), and they blamed this on sexism. I'm wondering if Lucasfilm took those complaints to heart and think she's much more popular than she really turned out to be…
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The first movie being kind of okay was one of the worst things that could have happened, in heindsight. People didn't hate the characters and it was "Starwars" enough to be kind of satisfying. People bought the new merch because they thought the new characters were kinda neat and were excited for where they would go from there. Which gave Disney the impression they had captured the magic.
This gave the IP some momentum going forward.
And that momentum propelled it right off a cliff and Disney execs were left genuinely confused as to what went wrong.
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