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Female college athlete makes 7 figures; New York Time doesn’t like it

https://www.nytimes.com/2022/11/08/sports/ncaabasketball/olivia-dunne-haley-jones-endorsements.html

Olivia Dunne is a gymnast on Louisiana State’s women’s team.

She was an all-American in her freshman year and made the Southeastern Conference’s honor roll as a sophomore majoring in interdisciplinary studies.

Ahead of the start of her junior season, Dunne is also at the leading edge of a movement shaking the old foundations of college sports: a female student athlete raking in cash thanks to the passage in 2021 of new rules allowing college athletes to sign name, image and likeness, or N.I.L., deals.

Dunne, 20, won’t give specifics on her earnings, which at least one industry analyst projects will top $2 million over the next year.

“Seven figures,” she said. “That is something I’m proud of. Especially since I’m a woman in college sports.” She added: “There are no professional leagues for most women’s sports after college.”

Dunne, a petite blonde with a bright smile and a gymnast’s toned physique, earns a staggering amount by posting to her eight-million strong internet following on Instagram and TikTok, platforms on which she intersperses sponsored content modeling American Eagle Outfitters jeans and Vuori activewear alongside videos of her lip syncing popular songs or performing trending dances.

To Dunne, and many other athletes of her generation, being candid and flirty and showing off their bodies in ways that emphasize traditional notions of female beauty on social media are all empowering.

“It’s just about showing as much or as little as you want,” Dunne said of her online persona.

The athlete compensation and endorsement rules have been a game-changer for collegiate women, particularly those who compete in what are known as nonrevenue sports, such as gymnastics.

Sure, male football players have garnered about half of the overall compensation estimated to be worth at least $500 million, fueled by collectives formed by wealthy supporters who pay male athletes for everything from jersey sales to public appearances.

Women are more than holding their own as earners thanks largely to leveraging their social media popularity. Along with Dunne, other female student athletes have been minted millionaires by the N.I.L. rules, including Haley and Hanna Cavinder, twins who play college basketball at Miami; Sunisa Lee, the Auburn gymnast and Olympic gold medalist at the Tokyo Games; and Paige Bueckers and Azzi Fudd, basketball stars at Connecticut.

But the new flood of money — and the way many female athletes are attaining it — troubles some who have fought for equitable treatment in women’s sports and say that it rewards traditional feminine desirability over athletic excellence. And while the female athletes I spoke to said they were consciously deciding whether to play up or down their sexuality, some observers say that the market is dictating that choice.

Andrea Geurin, a researcher of sports business at Loughborough University in England, studied female athletes trying to make the Rio Olympics in 2016, many of them American collegians. “One of the big themes that came out is the pressure that they felt to post suggestive or sexy photos of themselves” on social media, Geurin said.

She noted that some of the athletes had decided that making public such imagery wasn’t worth it while others had found it was one of the primary ways to increase their online popularity and earning power.

Scroll through the social media posts from female college athletes across the United States and you will find that a significant through line on many of the women’s accounts is the well-trod and well-proven notion that sexiness sells. Posts catering to traditional ideals about what makes women appealing to men do well, and the market backs that up.

Stanford’s Tara VanDerveer, the most successful coach in women’s college basketball, sees the part of the N.I.L. revolution that focuses on beauty as regressive for female athletes. VanDerveer started coaching in 1978, a virtual eon before the popularization of the internet and social media, but she said the technology was upholding old sexist notions.

“I guess sometimes we have this swinging pendulum, where we maybe take two steps forward, and then we take a step back. We’re fighting for all the opportunities to compete, to play, to have resources, to have facilities, to have coaches, and all the things that go with Olympic-caliber athletics.”

“This is a step back,” she added.

Race cannot be ignored as part of the dynamic. A majority of the most successful female moneymakers are white. Sexual orientation can’t be ignored, either. Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze.

Other than the massive internet audiences, none of this is entirely new. The tension among body image, femininity and the drive to be taken seriously as athletes has been part of the deal for female athletes for generations.

We can go back roughly 70 years, as just one example, to the era of the top tennis player “Gorgeous” Gussie Moran, who grew famous as much for her body-hugging outfits and lacy underwear as for her tennis.

In the 1990s, the two-time Olympic gold medal-winning figure skater Katarina Witt was a Playboy cover model, and she’s hardly the only female athlete to show up in risqué photo spreads.

Think of the Sports Illustrated swimsuit edition or ESPN The Magazine’s Body Issue, in which artful photos of nude athletes have hooked a mostly male audience for years. But those depictions also continue to draw female athletes who see such shoots as a chance to promote body positivity, to feel boldly confident about the physiques they’ve honed through hard work, or to challenge norms about femininity.

Female collegiate athletes are certainly taking advantage of multiple ways to present themselves — while always having to be wary of society’s tendency to objectify.

Haley Jones, an All-America guard at Stanford and a candidate for the Player of the Year Award, said she didn’t want to play up s*x appeal. Her endorsement income is driven by a social media image that portrays her as a lighthearted student-athlete without an overtly provocative tone.

Haley Jones, a senior guard on Stanford’s women’s basketball team, steers away from posting revealing photos on her social media.Lauren Segal for The New York Times

“That’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me,” Jones said.Lauren Segal for The New York Times

“I don’t post bikini pictures,” she said in a recent interview. “Not because I don’t want to show my body. It’s because that’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me.”

Welcome to the world of Haley Jones, Inc.

Jones, among the few Black female collegiate athletes considered to be a top endorsement earner, has learned to quickly deconstruct the pros and cons of the new era of commercialization.

She has endorsements with Nike, Beats by Dre, SoFi and Uncle Funky’s Daughter, a hair-care product for women with curly hair, among other companies. Rishi Daulat, her agent, said Jones had made over six figures since the N.I.L. legislation passed but declined to give a specific figure.

Jones was quick to note female athletes can choose not to participate in social media and lose out on the biggest profits. Or they can take part, make money, focus on the supportive fans and hold their breath with a sort of resignation about the swath of online reactions — often leering and sexualized comments on their social media platforms — that show how much they are objectified.

“You can go outside wearing sweatpants and a puffer jacket, and you’ll be sexualized. I could be on a podcast, and it could just be my voice, and I’ll face the same thing. So, I think it will be there, no matter what you do or how you present yourself.”

“This is the society we live in,” Jones added.

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Wow the NYT is slut-shaming now. So much for female empowerment huh libs?

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It has to be the right kind of woman (male)

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:#marseyagree:

Thats right!

Biofoid deserve nothing. They were coconspirator in millennium of oppression against the true women and now they must pay their due.

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If we pay based on appearance, how will equity champions like :#marseyliathomas: get paid?

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Easy! Just indoctrinate and gaslight everyone so that they believe :marseygigatitty: is the new standard of beauty.

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They sucked off the black lesbian at the end so this is another white women bad article from the NYT. Let's look at the author's last article:

https://www.nytimes.com/2022/10/12/sports/non-binary-chicago-marathon.html

>In a New Nonbinary Category, One Marathoner Finally Feels at Home

:#marseybruh2:

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SHES A FRICKING WHITE WOMAN.

trans lives matter

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:!#marseytrans:

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Darned if you do, darned if you don't. Even worse, they're saying that athletes shouldn't exploit their sexuality because they're more than just sluts. What does that mean for sluts? That all they have is being a whore?

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Yoko was right

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“This is the society we live in,” Jones added.

:#marseysociety2:

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Dunne, a petite blonde with a bright smile and a gymnast’s toned physique

This is why they’re seething :marseyxd:

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>blonde

>dark roots, eyelashes, and eyebrows

No she’s not, and I’m tired of pretending that they are. :marseysociety2:

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it should be illegal to have such a toned butt in fricking jeans

![](/images/16680763943434947.webp)

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Notice they use the sexy blonde as the lead photo everyone sees before clicking and then complain about the woman capitalising on her own s*x appeal without even a hint of shame.

I actually fricking hate journ*lists so much

:#marseyreportercnn::#marseyshooting:

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get that bag queen

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Exactly, this is just sour grapes.

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They should have invited Lia Thomas along so that the NYT wouldn't dare be unhappy about it

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earns a staggering amount by posting to her eight-million strong internet following on Instagram and TikTok, platforms on which she intersperses sponsored content modeling ameriKKKan Eagle Outfitters jeans and Vuori activewear alongside videos of her lip syncing popular songs or performing trending dances.

grindmaxxx sigma kween


The time has come for the Necromaster. The unleashing of the fourth joker's card. The arrival of The Great Milenko

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I love how influencers still can't help but follow nothing but shitty poor trends.

Like you make 6 figures and say that you're "into fashion" and then just buy whatever shitty $20 sweatshop jeans you see the middle schoolers in your area buy during back to school sales.

And i know yeah that's what her follower base is composed of so better to make your outfit attainable. But i don't think that's why they do it. I think theyre just so stunted they still consider going to h&m the peak of shopping

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But i don't think that's why they do it. I think theyre just so stunted they still consider going to h&m the peak of shopping

You’re missing the forest for the trees. They do it because it literally does not matter. Cash changed hands and the foids clap on cue.

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Im not even talking about just influencers. Just working foids in general. But I think they would continue this even without money changing hands.

"fashion" to them is literally just clothes in any capacity. and quantity is the biggest metric of success.

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Honestly that's still far, far more reasonable than the athletes who make bank and then blow it all on $50k suits and shit. Maybe she's just smart enough to know the wall hits everyone so she might as well save/invest money while it's being dumped on her for later.

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keep yourself safe fbiBIPOC

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troubles some who have fought for equitable treatment in women’s sports and say that it rewards traditional feminine desirability over athletic excellence.

Literally just :marseylongpost2: of uggo :marseycope:

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>traditional feminine desirability

Adding the word "traditional" all the time is either masterful trolling or peak r-sluration.

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Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze

Wow 'few' huh, nice of them to leave off any sort of number so it can be compared to the percentage of openly gay people in general.

Also gays posting pics that cater to the male gaze is just gay culture they arent doing it for the money

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I thought the same shit. We’re legitimately reaching the point where they’re wanting gays to have equal representation as the straights.

This would have been parody a decade ago.

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To be fair, the gays are the übermensch so really they should be overrepresented in anything involving talent

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they should be overrepresented in anything involving talent

Aren't they already? Or at least for the arts?

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Isn't the male gaze the mostly same as the female gaze if we're talking about lesbians?

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Decided to look it up:

https://old.reddit.com/r/actuallesbians/comments/aq2rua/does_the_lesbian_gaze_exist_if_so_what_do_you/?sort=controversial

>I think a good example of the lesbian gaze in contrast would be the movie Carol, which includes shots of each woman’s mouth as she smiles, or her fingers as she turns the radio, or the way she tucks her hair behind her ear. Unlike the straight male gaze, the film didn’t sexualize either character with obscene and unrealistic expectations, but rather focused on parts of a woman that “catch your eye” so to speak as you observe them with either romantic or sexual intentions. I often find myself focusing on similar details when looking a woman I’m interested in.

So in essence, men are uncultured, base swine while lesbians/ transbians aren't objectifying with their gaze, but appreciating the human being for rich inner life and mannerisms.

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Wrong. 50 percent of women are above average looking, 10 percent of men are.

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>Wow 'few' huh, nice of them to leave off any sort of number so it can be compared to the percentage of openly gay people in general.

Tbf I would not see an issue if 100% of athletes were straight, gay, or bi. So while this omission neatly serves to demonstrate his brainlet status, I would dismiss this as useless information either way. You'd have to do much more work if you want me to reject the explanation that gays and strags just behave differently for reasons that are benevolent.

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Whens pornhub signing an NIL with the wisconsin volleyball team

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Still need a link to those

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:#marseycoonass::#marseyfans::#marseymoney:

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HOW ABOUT THEM FRICKING TIGERS?

God darn I got hammered in tiger stadium Saturday night

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I was a fricking meance in tiger stadium on saturday

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Every time I see "LSU" I can't help but think of Tawnee Stone and her friends at Lightspeed University

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Race cannot be ignored as part of the dynamic. A majority of the most successful female moneymakers are white. Sexual orientation can’t be ignored, either. Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze.

Why is it always women's events that get shoe-horned with this stuff? Like who fricking cares how many gays there are in the top earners? There are so few women able to get to that money making position, but now they have to do something to make way for less than 2% of the population?

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>Like who fricking cares how many gays there are in the top earners

Literal clown logic, nonsense talked into reality. Bend before the minority talk.

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“That’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me,” Jones said.Lauren Segal for The New York Times

“I don’t post bikini pictures,” she said in a recent interview. “Not because I don’t want to show my body. It’s because that’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me.”

So many words, when just three would do: "I am unattractive."

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"Haley Jones, an All-ameriKKKa guard at Stanford and a candidate for the Player of the Year Award, said she didn’t want to play up intercourse appeal. Her endorsement income is driven by a social media image that portrays her as a lighthearted student-athlete without an overtly provocative tone."

:marseysquint::marseyhmm::marseyhmmm:

Could it be because shes busted?

![](/images/16680493023306785.webp)

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>Woman’s basketball athlete looking busted

:marseymanysuchcases#!:

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The hottest are the Cavinder twins but when you see em up close and sweaty with pony tails they just look like white trash

![](/images/16680499354379656.webp)

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like white trash

:horny:


Follower of Christ :marseyandjesus: Tech lover, IT Admin, heckin pupper lover and occasionally troll. I hold back feelings or opinions, right or wrong because I dislike conflict.

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Could it be because shes busted?

why must you underestimate the modern moid?


Follower of Christ :marseyandjesus: Tech lover, IT Admin, heckin pupper lover and occasionally troll. I hold back feelings or opinions, right or wrong because I dislike conflict.

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I’m ugly but darn

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Barstool guy is solid

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Jackmac is a slug

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Stanford’s Tara VanDerveer, the most successful coach in women’s college basketball, sees the part of the N.I.L. revolution that focuses on beauty as regressive for female athletes. VanDerveer started coaching in 1978, a virtual eon before the popularization of the internet and social media, but she said the technology was upholding old sexist notions.

She's just jealous that she's to old to do it.

Few of the top earners openly identify as gay, and many post suggestive images of themselves that seem to cater to the male gaze.

Lesbians can enjoy suggestive pics of women too and lesbians would do really good at this.

How do people not understand this.

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I know nothing about her boyfriend, but if he's fricking a superfit, blonde, millionaire gymnast, he must be GigaGigaChad incarnate

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it's hard to find pictures of him

![](/images/1668042376405144.webp)

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DOX! DOX!

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The black people calling whitie fragile

![](/images/16680501022622147.webp)

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“I don’t post bikini pictures,” she said in a recent interview. “Not because I don’t want to show my body. It’s because that’s not the top topic type of content that I want to post, and my audience isn’t looking for that for me.”

weird brag is she even hot

“This is the society we live in,” Jones added.

:marseysociety2:

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![](/images/16680495931515443.webp)

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lol

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Yeah i don't want bikini pictures of this truck either

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Is this the same person?

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This is Haley Jones from Stanford. Not to be confused with the hot white chick from LSU Olivia Dunne

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She is beautiful. I wish she was my girlfriend.

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![](/images/16680505933623602.webp)

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:marseybooba:

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KEEP YOURSELF SAFE CYBERCIA CYBERBIPOC KEEP YOURSELF SAFE

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Frumpy crones never change

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Uggos mad.

![](/images/16680503344159908.webp)

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googled “olivia dunne pictures” and she’s just some normal looking white girl who isn’t fat? coomers need to chill for real

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who isn’t fat

That's a big accomplishment for women these days.

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:marseydepressed: unfortunately

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DAAAAAAAAAAAAAAAAAAAAAAAAAAMN """""I WIll Would I WOuld, POPP THat Bot tom.""""""" Thanxk

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>“This is the society we live in,” Jones added

Bottom text

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“It’s just about showing as much or as little as you want,” Dunne said of her online persona.

god i hate thirsty scrotes

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no bulge. :!#marseynope:

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Who would have thought that a trained athlete with a rigorous training and workout program would have a nice body.

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very empowering such empowerment

(I'd be doing the same thing if I could make that much off of my image)

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This is a great post to show the limitations of the human brain.

Snapshots:

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seconded

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She looks like my gf (has brown :marseygreatpumpkin: hair) and also doing gymnastics jfl

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brown :marseygreatpumpkin:

I love Marsify :marseylove:

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