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[NYT] ‘Dark Brandon’ Rises, and Buoys Biden’s Beleaguered Faithful : r/politics :marseybiden2:

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‘Dark Brandon’ Rises, and Buoys Biden’s Beleaguered Faithful

Inside the White House, the vibe is shifting, even if the polls have not budged much.

Nobody would ever accuse Joe Biden of being Extremely Online.

As a candidate, he strongly implied that he was not especially interested in social media. In a reversal of the usual way of the political world, his aides made it known that a communications team crafted his tweets and posts, not Biden himself. His campaign focused on winning local TV markets, not winning the morning with the Twitter cognoscenti and the "Morning Joe" regulars on MSNBC.

In an age of micro news cycles that come and go like puffs of wind --- and running against an incumbent president who tweeted at all hours, about whatever seemed to cross his mind --- Biden's fuddy-duddy approach to the modern news media offered an implicit promise to voters: I'll be the remedy to the way that Donald Trump lives rent-free in your heads.

During the Democratic presidential primary in 2020, a Biden adviser vented to Ryan Lizza, my former colleague at Politico, about how Biden's extremely offline persona was actshually part and parcel of his winning strategy of appealing to what political operatives often refer to as "the normies."

Those normal voters weren't glued to their phones all day; they were doing "normal" American things like traipsing off to work, shopping for groceries, calling their grandkids, watching "Wheel of Fortune" and generally going about their lives without following the latest memes or chattering-class obsessions du jour.

"I get this question all the time: Why does the press hate him so much?" the aide told Lizza. "And the answer is because they are younger and they want someone cooler."

First of all, let's make one thing clear: The press does not "hate" Joe Biden. But this unidentified aide's point was that, in lavishing attention on fresher candidates like Pete Buttigieg or more fashionable pols on the left like Bernie Sanders, elite reporters and cable talking heads were missing Biden's genuine appeal to the older voters who make up the base of the Democratic Party --- and who would end up lifting him to the nomination.

It was a chin-out expression of confidence in Biden's political strategy at a time when the outcome of the primary was uncertain. But it also betrayed enduring, Rodney Dangerfield-esque feelings of resentment among his advisers that Biden don't get no respect among media tastemakers and pundits.

"People who went through the primary and the general election with him learned to take this longer view of the vicissitudes of the political news cycle," said Anita Dunn, a senior White House adviser.

She added that, for all the criticism of the president's age --- he'll be 79 in November --- and the decades he's spent in the Senate and as vice president, his years of experience in Washington had given him a "wisdom" and a patience about the rhythms of deal-making in Congress that would be hard to replicate.

At times, the Biden team's resentment of what it sees as the press and pundit class's constant underestimation of his political instincts and abilities has burst into public view.

One incident from the primary stands out. In January 2020, in a sit-down interview with the editorial board of this newspaper, Biden blurted out: "I ain't dead and I'm not going to die!"

The New York Times editorial board (which is completely walled off from the news operation, where I work) decided to endorse both Elizabeth Warren and Amy Klobuchar instead of Biden, a Solomonic exercise that infuriated his team.

In response, the Biden campaign released a video of a gushing encounter he had with Jacquelyn Brittany, a security guard who had escorted the candidate up to the Times boardroom for his interview. Brittany returned during the Democratic convention to nominate Biden, a story his aides fed in advance to The Washington Post.

Inside Biden's campaign, his phrase --- "I ain't dead and I'm not going to die!" --- became something of an internal mantra, an expression of the grit with which aides felt they approached an election in which they were never accorded the respect they were due.

So, to me, it was especially interesting to watch as White House officials recently began to embrace "Dark Brandon" --- a palimpsest of an internet meme that has been painted over with almost impenetrable layers of online irony.

Stick with me here as I try to explain it, briefly.

The net roots of 'Dark Brandon'

The series of memes, according to sites that track such things, has wended its way from sarcastic jokes about Biden's supposed dementia to, now, a bear hug by the very team that still goes by the maxim "Twitter is not real life."

It began in the winter as a tongue-in-cheek appropriation of "Let's Go Brandon" --- a right-wing catchphrase that developed from a TV commentator's mischaracterization of what the crowd at a NASCAR race was saying about Biden (hint: a rude insult) into an entire ecosystem of coy bumper stickers and T-shirts.

The repackaging of the "Brandon" slogan soon combined with the "Dark MAGA" meme, which had grown popular among online conservatives and roughly conveys the message that Trump and his most loyal supporters are plotting a vengeful comeback.

Highly stylized images of the current president featuring an otherworldly glow or red laser beams coming out of his eyes, often including stock Biden phrases like "No malarkey," began popping up in meme factories like 4Chan, a rowdy internet messaging board, or on Twitter.

At the time, Biden was struggling to pass his agenda on Capitol Hill. But as the president has started to rack up legislative victories and favorable jobs numbers, Democratic Twitterati began jettisoning the irony and embracing the meme wholeheartedly.

The White House jumped on board early this month, with several aides tweeting out Dark Brandon images after a spate of good news for Biden:

Inside the White House, the towel-snapping Dark Brandon tweets were an expression of a changing mood after months and months of feeling besieged by coverage of Biden's lousy poll numbers, his struggles to tame inflation and the predilection among Beltway insiders for prematurely declaring Biden's political demise.

The president himself has seen some of the Dark Brandon memes and found them funny, according to several people close to him.

"The Dark Brandon memes are a light take on the fact that Biden actually has abilities and power that most elected officials don't --- and he wields it in his own way," said Greg Schultz, who led Biden's 2020 campaign through the Democratic primary and has occasionally been critical of the White House.

And they also served to mock the Extremely Online right, whose obsession with concepts like "memetic warfare" has indelibly shaped the political conversation in this country and beyond.

Most of all, the memes were a subtle reminder to the press that, collectively, it doesn't always get Biden right --- and that, in the view of his staff, the president is playing a long game that doesn't always jibe with the frenetic rhythms of the internet news cycle.

The president nodded to those sentiments on Tuesday during the signing ceremony for the Inflation Reduction Act. As Manchin stood behind him in the State Dining Room of the White House, hovering near the ceremonial desk used for such occasions, the president said, "Joe, I never had a doubt."

For now, a lot of this mood shift is still just what the Gen Z folks out there might call "vibes."

Biden's poll numbers have gone up, but not by much.

Tuesday's election results in Alaska and Wyoming suggest that Donald Trump remains the most potent force in Republican politics, and that --- as of today, at least --- he would enter a hypothetical 2024 rematch against Biden with his party solidly behind him.

Inflation may have peaked, but it remains at or near record highs, and it remains to be seen how actual voters will process the changing narrative in Washington come November. Republicans may yet win over significant numbers of centrist voters with their arguments on cultural issues like transgender rights or the teaching of race and gender in schools.

Biden's allies are painfully aware, too, of just how fickle the conversation around the president can be.

"I promise you," Schultz said. "In six months, a lot of the media and D.C. elite will be complaining about Biden again."

https://www.nytimes.com/2022/08/17/us/politics/dark-brandon-no-malarkey.html

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this is literally peak “the left can’t meme” right? I didn’t read anything tho.


Follower of Christ :marseyandjesus: Tech lover, IT Admin, heckin pupper lover and occasionally troll. I hold back feelings or opinions, right or wrong because I dislike conflict.

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Not gonna lie I figured it was a shitty stale appropriation of an already dead meme, but it kinda grew on me, in a bizarre cutesy way. Probably because of the contrast between “J—just say frick joe Biden! :soycry:” and full acceptance of Brandon as a meme, you really can’t deny the character progression. I thought they would be whining and sneeding about it for years.

“Based” has been ruined for quite a while now, at least I think sneed :marseysneed: will never get taken from us because it’s a quasi-esoteric meme with impenetrable layers.

At least, try to show the following video to a leftist (honestly any non-4chan or dramapilled person and get them to implicitly understand where the funny is:

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I still dont get whats funny about sneed.

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It grows on you. Watch it again in a week or two. Just associate “sneed” with “cope and seethe” whenever you read it. I see some people just translate it as straight “seethe” but it doesn’t pick up on the minute connotations.

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Sneed's versatility is what gives it its staying power. It can mean anything, nothing, or even both at once. It perfectly encapsulates modern language's liberation from any discrete meaning.

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Truspeak will come.

Ant the one word will be sneed

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wild card i say

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It isn’t funny and ur a loser for referencing the simpsons which the biggest L you could post.

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This feels like the literary version of a youtube food reviewer reviewing a big mac

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I really like “sneed.” I think sneeding is words words words that are trying to control how everyone else in the conversation thinks, and are failing, but at least make the sneeder feel better. It has some of the same energy as seething, but it’s aimed at others where seething is aimed within — so it’s a great thing to have a word for.

:marseysneedpat:

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Sneeds feed and seed is a clever joke reminding people that democratic socialism wont work

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The sign is a subtle joke. The shop is called "Sneed's Feed & Seed", where "feed" and "seed" both end in the sound "-eed", thus rhyming with the name of the owner, Sneed. The sign says that the shop was "Formerly Chuck's", implying that the two words beginning with "F" and "S" would have ended with "-uck", rhyming with "Chuck". So, when Chuck owned the shop, it would have been called "Chuck's Feeduck and Seeduck".

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It’s one of those fun words that sounds the way it means, like Kiki and Bouba

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:marseylaugh::marseysmug:

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FRICK

AND

SUCK

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I wonder if the 4chan jannies regret not wordfiltering "based" when it first started picking up traction.

As for Sneed, one day the Simpsons will reference the Sneed meme and the cycle will be complete.

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If modern Simpsons references sneed, the meme will officially die

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that's just how you get weeaboo though

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![](/images/16608875576233833.webp)

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Wh-why don’t they just say Chuck’s frick and suck??? :marseyraging::marseyraging:

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The Yugioh Abridged series is funnier then this teenage attempt at humor.

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I like that series. Not that I find it hilarious, but you can telll the guy is putting effort in it and it makes for good background noise.

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Its funnier if you watch the full show

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This country deserves whatever it has coming to it.

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There is a thread from just some days ago of redditoids sperging out at the meme that makes them look based, because the red eyes and dark X meme has origins in chan neo-nazi chud troll culture and wordswordswords :soyreddit:

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![](/images/1660859316528786.webp)

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Ok now that's kinda at least getting slightly edgy. Childsniffing Darkbrandon is a meme I can get on board with.

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not left, it is literally 'CIA can't meme'

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-- Someone who couldn't get hired to mop the restrooms where the CIA's receptionists shit.

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They're so fricking close to being funny, literally all they need to do is stop it with the wordswordswords and pearl clutching but that's basically impossible

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No matter how hard you try, you can't make a career politician who's absolutely coddled by his country's own media into something cool.

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You can't help yourself, can you?

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Worse, it's also astroturfed by Dems to save Sleepy Joes approval ratings. At least when the GOP did it with Trump he looked based and fun.

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it's also astroturfed by Dems to save Sleepy Joes approval ratings

:marseyagree:

At least when the GOP did it with Trump he looked based and fun.

:marseydisagree:

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I should've clarified, I meant all the 2016 stuff. I legit forgot that Dark MAGA was a thing lol

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Dark MAGA died in like two weeks lmao.

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I unironically forgot :marseyxd:

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