Moemorphism (Japanese: 萌え擬人化, Hepburn: moe gijinka) is a form of anthropomorphism in anime and manga where moe (approx. "cute") qualities are given to non-human beings such as animals, plants, objects, concepts, or phenomena.

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Sidebar picture by the excellent AsininePorcupine from ye olde Ruqqus and banner by Prawny (non-copyrighted).