I always see people on plebbit shilling their books on different writing subs for their stuff on personal sites / amazon / royal road. Even on non writing subs and people eat it up.
idk I'd feel cringe and weird shilling that but is that just me? Is it normal to accept it and do it as well? Is it autism??? (yes)
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Look more into amazon pub magazines/sites. Shilling on reddit seems like a waste of time and money when there are already places designed to shill your books.
There are lots of readers who read almost exclusively amazon digital releases so advertising to that audience would make more sense imo
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