Clothing chain comes out with a new ad campaign. How could this be dramatic?

https://x.com/chelsea_fj/status/1733529059265597658

https://i.rdrama.net/images/1702221715880785.webp https://i.rdrama.net/images/17022217153143458.webp https://i.rdrama.net/images/17022217155492814.webp

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I dont get it

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