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/h/fatpeoplehate
itsnotmyfault they/them STEMcel  2yr ago (marketplace.org) 193 thread views #82180

Despite being 50% of the population, fatties only purchase 19% of the clothes

https://www.marketplace.org/2022/06/28/the-growing-push-for-size-inclusivity-in-fashion-faces-some-obstacles/amp

A pretty fascinating (and short) interview about the giant fricking flop of Old Navy plus sizes, including the little factoid in the title.

I imagine it's heartbreaking to see a stat like that, think "holy shit this is free real estate: a completely underserved market that grows every year, both in market share and each individual person keeps gaining weight and has to buy new clothes! If we invest in R&D to clothe them, we'll be fricking rich." and then have the whole thing collapse under its own weight and go nowhere in two years.

Just fricking heartbreaking. So what went wrong? Is it moids to blame, for not having standards? Is it that fat people give up entirely on ever looking good? Is it that fatties are poor? Or was the whole premise flawed in some other way: skinny people buy a massive surplus of clothes that is unironically completely unreasonable and the fatties buying less is just a return to baseline?

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Why would you buy clothes to look good in if you’re never gonna look good in anything?

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That's not what the article says

>Segran: So what’s really interesting is that the average woman in the United States is a size 18. And plus-size women make up more than half the market. And yet, plus size clothes only make up 19% of all apparel on the market. The fashion brands are not actually meeting the needs of their customers.

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>So what’s really interesting is that the average woman in the United States is a size 18.

Holy fricking shit

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Maybe im just r-slurred, but what exactly is the difference? I guess the big thing is the unsold quantity that is "on the market"?

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The clothing companies aren't catering toward the fatties (according to the greentext I didn't read the article). Companies don't want to make clothes that will be worn by gross people (it hurts their brand, or so Abercrombie said a while ago IIRC).

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19% of the clothes

Is this by item count or material? Pretty sure if you go by material it’s like 75%.

!blackjack105

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Neither, I think its a measure of the variety of clothes that come in fat sizes.

I think they buy just as many but only 19% of clothing comes in their size so they all wear the same things

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How many different moomoos can they make? What else will a fat fit into?

!blackjack105

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plus size clothes only make up 19% of all apparel on the market

yeah I can't tell if its by item count or variety either. sounds more like item count to me, but just a poorly written article all around.

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If you're lazy enough to get fat, you're lazy enough to not care about clothes. Simple as

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This is why Brandy Melville's one size fits all approach is the best. Bonus points because you can constantly find fatties raging about their incredibly based policies on Twitter and Reddit.

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and then have the whole thing collapse under its own weight and go nowhere in two years.

hehehe

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:#owlsey:

Snapshots:

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