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/h/food House Racist Founder
911roofer he/him Always a wallflower, never a wall  2mo ago (hbr.org) 351 thread views #302400

Lessons from the Bud Light Boycott, One Year Later Or "don't r*pe your customer's eyes"

https://hbr.org/2024/03/lessons-from-the-bud-light-boycott-one-year-later
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Not very dramatic, but that was actually a pretty fair evaluation of the whole mess.

:#marseythumbsup:

The bottom line is what most people already know however: Bud Light isn't very good, so when they pissed off their customers it was super easy for them to switch products.

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yeah, if magnum suddenly had an lgbt :marseytrain:on the box, theyd probably face less decreassed sales bc rheir product is quality. They probaably wouldnt do that tho bc they like to have quality advertising too

https://media.tenor.com/3mEk9M7_LgEAAAAx/kareena-kapoor-madak.webp

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Yep, those were good times for rDrama

:marseyboomer:

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Literally nobody likes Dylan mulveny lol. Even other :marseytrain2:s think his bit goes too far

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!male feminists r*pemisia

:marsey#spiderman: spider gang for life :marsey#!spiderman:

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A more logical conclusion is that most people aren't real in general.

Snapshots:

https://hbr.org/2024/03/lessons-from-the-bud-light-boycott-one-year-later:

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Taking a social stance has become a rite of passage for contemporary brands that are hoping to resonate with younger, more socially-conscious audiences. In April 2023, Bud Light tried its hand at this strategy, collaborating with transgender influencer Dylan Mulvaney on a social media promotional post. This sparked backlash from several prominent conservatives, leading many conservative figures and groups to call for a boycott of Bud Light.

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