BoxOffice Theory is a boxoffice discussion forum that's famous in the business, with actual boxoffice trackers and Hollywood insiders commenting there occasionally. It's also a site that manages to be even more painfully unfunny than reddit. People can get banned by jannies for the mildest disagreements, even hinting that woke movies are bad can get you in trouble, and people there defend Disney like they personally own shares in the company. There's lots of drama and pettiness going on in there but the site culture and the forum layout makes if difficult and boring to find it.
I wrote a small introduction for context but if you don't care you can skip to the next section
The Marvels forum thread has been extra smug ever since the movie was announced. Captain Marvel was the proof that annoying internet chuds were just some pathetic obstacles that will soon be crushed by the ever benevolent Hollywood which will result in a film utopia where every possible minority group will find proper representation in unproblematic movies forever. Despite nazi racist incels screaming at Carol Danvers, her movie still made a billion dollars at the boxoffice and Captain Marvel was set to become one of the most important characters in the franchise, and even a potential leader of the new Avengers. And her newest movie will prove that the future is female and that chuds have no power outside of their youtube echochambers. Every disagreement was vehemently attacked, as was every hint that the movie isn't doing well with all the delays and reshoots it was going through (without mentioning the quality of the recent Marvel movies). People there were salivating at the thought of The Marvels making another billion dollars.
But as November approaches and the movie is set to open in theatres soon the proper tracking of this movie began... and it's not going well at all. The excitement for this movie is at an all time low for the franchise and the ticket pre-sales are cry worthy.
Worse than the Flash and Indiana Jones As a slight context, the first Captain Marvel movie opened at $153m. Nearly a month ago The Marvels tracked for a $90-100m opening and that was considered disappointing. A few days ago it was tracking for a $70-80m opening and that was basically considered disastrous. Now it might not even make that much.
Elemental was assumed to be a massive bomb when if first opened and was lucky to have long legs. Marvel movies have notoriously short legs, relaying on the opening week for most of their earnings, there's absolutely no way The Marvels will have the same luck Elementals had, and it's already doing worse
(OW - opening weekend or opening week, depending on the context. Not sure which one is this guy referring to, but it doesn't really matter)
Now, the jannies have mostly gave up trying to mop the thread so it has gotten quite lively. People are mocking Marvel, start arguments all over the place and argue about random off-topic things. And more importantly, Marvel fans are getting attacked by everyone. (I won't quote full posts every time because the forum residents love their and really technical explanations).
And of its a man declaring this! Maybe perhaps Barbie both focused on a brand women recognised and also on a message they connected with.
MEANWHILE CAPTAIN MARVEL PUNCH HARD.
This is the type of comments you can expect from the site, and why The Marvels thread descending into chaos is so funny
"Why do two films with drastically different budgets in drastically different situations get judged differently? It's just not fair!"
we could go into it but realistically you will never agree which means I would waste my time so I will instead sit on the sideline and watch the meltdown
i think you might want to check out shawn's forecast
I'm well aware. But if The Marvels surpasses expectations, that would be hardly the first time that a forecast of his or the trades themselves prove them differently. Heck, we just need to look at the trades box office forecasts of Barbie at the exact same time frame for that.
I urge you to go look at Barbie's daily pace and then come back and look at this film's
This guy is one of the two Marvel fans who stubbornly defend the franchise in every single discussion.
Female audiences are leading the charge in divesting from superhero films.
Marvel fans still seethe at Scorsese
When the trailer played before KOTFM, the audience seemed so disinterested. I think the MCU has worn out its welcome.
Speaking of Scorsese, they played the trailer to The Marvel's before Scorsese's latest movie
(KOTFM - Killers of the Flower Moon, Scorsese's latest movie)
: some long post about Quantumania
This guy has a reputation...
long post criticising the way Marvel handled Captain Marvel's character
That's more than 250 words to say how much you dislike Captain Marvel. Impressive.
Nice to see you back on these boards, Zatt. Now I am sure this thread can get 300 page count :)
You know it's truly over when even other neurodivergents are dunking on you on sight
Poor Disney, they can never win!
This would have been controversial less than a month ago.
I think people in general like Captain Marvel far more than Ant-Man or Wasp.
You know, I've been thinking that you sound delusional but didn't want to say anything. This confirms it. Have you ever spoken to anyone who says they like captain marvel more than Scott? I find that really really hard to believe, and it sounds like wishful thinking to me. This girl is exactly the type that marvel is trying to court, and she ranks captain marvel below ant man 1 and 2, and among the worst movies in the franchise (at the time).
It doesn't even need to be said, the hard data backs me up. Captain Marvel is way more popular than Ant-Man. All the metrics possible when it comes to these characters point to that. Sometimes you just gotta read absurd shit and let it go.
Even if she was written to be wisecracking there would be hordes of men who would dislike that as well. Every time a woman does stand up comedy, men complain that they're not funny. I genuinely believe that most men dislike funny women.
: It's quite weird how much it seems like a lot of the most vocal criticism towards women online comes from men that seem to just hate women in general. (...) I mean one of the most understandable criticisms I've seen for prominent women in film is that Gadot was part of the IDF, even some of her online positions or lack of. I can understand why that would warrant criticism, but meanwhile Tom Cruise is the god of cinema and is running Scientology on the side. But it's always something, and don't tell me it's just Brie Larson's Carol Danvers. I've seen a lot of that thrown at Margot Robbie's Harley Quinn too.
True, Cruise is never criticised for his Scientology connections, never!
Another simp joined the discussion
"Seriously guys, stop bullying Marvel! Bully DC for a change!!"
This is also the third time this guy bitched about Scorsese completely unprompted
LMAO
I wanted to avoid posting twitter links here to avoid confusion but I really need to emphasize just how deranged this guy is
New trailer! In Spanish.
this looks like a Disney Channel movie. No wonder it's tracking badly
Well it has two Disney+ leads
post comparing the new trailer with a Guardian of the Galaxy 3 one
Darn these movies with totally different tones have different trailers?
This is the second Marvel defender I was talking about.
Feige stop hiring millennial writers and indie Oscar Bait Directors who can't direct action movies Challenge. Impossible.
There's no way Monica Rambeau actually says "I can see light" in the movie right?
Didn't watch the trailer but it's apparently really bad
They are truly running out of ideas at this point...
Just let people enjoy things!
: Do you think those are the only reasons those movies got good reviews???
: It's clearly because Marvel pays films critics, what are you talking about
They met each other!
Marvel is not able to touch people's hearts like old days.
: To be clear, you are defining "the old days" as Guardians 3, a movie that released this year.
You can toss out a million excuses and defenses and claim that there is nothing wrong with the modern MCU but the fact is The Marvels is tracking poorly with pre-sales and Marvel movies thrive on pre-sales. There is a problem no matter what the defense squad claims.
: I don't see why you keep acting like The Marvels is the rule and not an exception. Apparently one sub-100 opening out of the last 7 movies is the death of the franchise?
The soys are like they immediately shit up anything they touch
Disney will allow social media reaction to pre-screens to appear only in the same day the movie hits theatres. This shows that the Mouse knows the movie is shit and wants to keep this hidden for as long as possible. Multiple posters point this out
: God it'll be hysterical of the reviews are not as disastrous as you all are predicting
I have no idea about how much it's going to do on RT score. I am intrigued with Davis saying that there are surprises though. He doesn't usually hype this kind of thing out of nowhere. It's a pointless exercise to try and predict RT film scores, it fluctuates too much unlike videogames MC scores.
These are the only people still defending The Marvels
some user has behind the scenes knowledge that Disney doesn't have much faith in the movie's quality
This is peak BOT. I'm curious, where do you heard about this? Reddit? Twitter? Or are Marvel Studios filming in Goiás, Brazil? It's not lost on me that you kept insinuating that I was ‘attacking' Scorsese on the weekend thread when I was talking about a serious topic. All I'm saying is: what you say about me, take a good look at your own actions. The pettiness is what levels down the discourse here, it's the personal attacks, the insinuations. You don't know how much faith Disney has or has not in this film. You don't have ‘sources', and acting like you do doesn't help anyone. We actually have (had) people that work in the industry, some actually at Marvel Studios around here. Just don't act like you have some sort of privileged info.
I can't believe i'm about to enter in this but let's go.
What the frick whatever i said here have anything to do with the Killers Of The Flower Moon discussion?
I didn't insinuate anything to you, i said what i said very clearly to the person i actually though it was being ironic. I quoted the person and said to him directly that i though he was weaponizing indigenous words to his own benefit, and I'll post the receipts here before you twist this.
If i didn't quote you and said it, it's not about you. But now that you posted a ridiculous rant about something totally unrelated to this thread, I'm starting to question this guilty try of a “gotcha” post that sure shows a lot more about you than about me.
I never personally attacked you, i didn't insinuate anything to you, shockingly not everything that happens on this forum is about you. Frick, even my post that you posted here wasn't quoting you, so why the heck you're acting like it?
And what exactly you're implying here saying where i live? This is supposed to be a threat or a way to shame me? Maybe you didn't noticed but we live in a globalized world, there's something called internet, i don't need to live on US to talk to people that could know about stuff. I said what I've heard, without attacking anyone and not even the movie, i'm not obligating anyone here to believe.
It's kinda funny to read your sermon about pettiness when you're the one that took a relevant discussion from another thread about another movie with things that i said to other person, posted here and get mad about it without anyone ever saying anything to you. Look at yourself, read this pathetic post that you posted here starting a fight and then think about pettiness again.
Eric Mouse ( ) i'm sorry about this post, but i felt personally attacked without doing anything and gave myself the right to answer and defend myself from it. If you have to ban me for this it's ok, but i'm feeling very weird about someone taking some post i did in other unrelated thread addressed to another person and posting here trying to humiliate me publically when i didn't do anything.
Jannies! He's harassing meeee!!
(Also notice how this guy is apologizing for this post, the mop wielders tend to be really trigger happy here)
The jannies are finally here! And for once they ban the woke Disney shills
And that was the saga of Disney's mightiest defender, RIP (until tomorrow at least)
(threadbanned - not allowed to post in that specific thread, but can post freely everywhere else)
Nooo, you can't waste days making angry videos about random brave qween actresses, noooo!
There's a mini-trailer linked in the comment, go watch it! It's hysterically bad
The jannie has decided to join the Marvel mockery
Another proof that shaked the forum was Luiz. Luiz Fernando is a hobbyist boxoffice tracker who is famous for how he tries to spin every possible number in a positive way. He's been accused of being a shill for every single studio out there but the guy is just really optimistic and excitable. And this is what he just posted about the Marvels. TL;DR: it will probably bomb hard.
Oh no. Luiz is actually doomposting? I gotta get in on that under John Carter club.
John Carter is the biggest boxoffice failure ever. Recently lots of movies were compared to it, from Elementals (which recovered to a mild underperformance status), Indiana Jones, The Flash and now tentatively The Marvels.
wtf. previews 2 days before. reviews the day before. that john carter club is looking appealing rn.
More users bringing up John Carter
This guy predicted the movie will be a disaster for a while and got bullied for it
This is it! I hope you guys liked a sneak peak into a completely new neurodivergent biome There's a lot more happening in the thread in anyone is curious.
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Even the boxoffice subreddit noticed the two obsessed Marvel fans
Just in: the Five Nights at Freddy movie will have a bigger opening than the Marvels: under $60m vs over $80m
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I visited BOT briefly during Barbie/Oppenheimer thing and that strag ZattMurdock was chimping out in the Nolan thread as well.
Do Marveloids hold a permanent grudge against anyone who has crossed Marvel at any point in their lives?
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Apparently yes, can't wait for the next Avatar movie he'll probably sperg out about it too
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Praying every capeshit flops or underperforms. Capeshitters are plague upon film discussions. Sooner their kind is bullied out, the better.
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Do you think avatar 3 will have the exact same storyline as avatar 2 (which had the exact same storyline as avatar 1)?
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Must... Not... Take the... bait...
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What bait?
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Definitely, it's the traditional Avatar storyline after all. Will probably have lots of water too.
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Praying every capeshit flops or underperforms. Capeshitters are plague upon film discussions. Sooner their kind is bullied out, the better.
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the avatar box office was so funny, marvelcels cheered when endgame surpassed avatar
then avatar opened up again and promptly took the lead
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zoomer gods take another w
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Yeah... no thanks. I'm good.
Thanks to your great summary
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Thanks!
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Is this real
Are movie ticket preorders where we are now
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Yes, the movie comes out in less than three weeks so the presales are already tracked. BOT and reddit are being really busy right now.
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It's just wild to me that people preorder movie tickets
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Zoomers and millenials would order everything over the internet in they could.
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Cant wait for online order hookers, where you have a fleshlight which can change shapes, and she has a artifical peepee, and when she sucks the artifical peepee it is directly streamed to your shapechanging fleshlight.
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And then will start recording the signals
But then I'm sure no one would steal a blowjob
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Its kinda hard to just show up to the theater to watch movies without getting shit seats for any mildly popular movie since most theaters switched to the laz-eboy lounge chairs.
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You dont need to preorder three weeks in advance for good seats.
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oppenhammer 70mm showings you had to buy like two months out to get decent seats
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It's like pre-ordering digital vidya downloads. Like what's the point?
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Preload I suppose
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Nooooo i might have to wait 2 hours longer to play call of transition: modern hormones 5
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I guess but even my floyevercel butt has 100 mbps fiber in a town of <1000 people so it doesn't take long to download vidya regardless lol.
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Theater seats are scarce, unlike digital downloads
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I wonder about this too. The only time it would make sense could be if your kid wants to watch a movie for his birthday party and you want like ten seats next to each other in the same row. Otherwise why tf would you preorder movie tickets?
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Holy based
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I'm so happy in the Congo1yr ago #5237796 spent 0 currency on pingsThis is such a good quality post
She's a great actress except for the part where she does acting things
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Thanks
Look, she's a very good actress when she's not acting, better than when she's acting at least.
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Still though
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She has a chad chin
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That'll have my c*m on it
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This is an rDrama novel, jesus...
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ok I finished
That is the longest thread I've ever read
Great writeup and collection king
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Thank you! It took me a few good hours
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Theres no way id read all that on the actual website but I enjoyed the summary you should do more
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Thanks! I might do more more posts about them when The Marvels finally hits the theatres.
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Pls do
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I feel the need to find out the life story of marvels strongest solider
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My bet is on fetal alcohol syndrome
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I have no interest in the Marvels or any marvel movie tbh. I don't plan on going to theaters to watch one ever again. They just aren't interesting anymore. I think the Marvel burnout is the reason for this movie flopping not that male nerds hate women. I'm sure some do but they aren't the majority of the theater going audience. People just don't care anymore.
Edit:
The only Marvel related thing any of my straight female friends are interested in is Loki lol not fricking Captain Marvel.
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Internet losers always overestimate their own importance, that's why most boycotts fail.
The people in Hollywood apparently have no idea what women want. Women aren't interested in pow-kick-punch movies and making the main character a woman won't change that. Eyecandy will though - Loki is handsome and Aquaman had a sizable female viewer turn out because shirtless Mamoa is hot. If they would stop with replacing male characters or making them into incompetent fools they would not only keep their main fans but would have more chances of attracting women viewers too (assuming the main characters will get some extra shirtless scenes). Star Wars was similar, women didn't care about space laser battles but watched the movies because they shipped Kylo with Rey
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Yep pretty much. They finally got it right with Ryan Gosling and Barbie but that whole movie's success was lightning in a bottle.
Why does R y a n G o s l i n g change to literally me? lmao
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I was about to say that I never heard about that movie lol
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this is probably 's doing
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Great round up, very curious if this movie actually bombs or if it's a smash.
Seems like we get drama either way.
Curious how people estimate that it will only make $60 mil if it hasn't even been released yet though?
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There's small chances for the Marvels to be a smash, the question is if it will bomb or will be meh movie that doesn't lose or earns any money.
They use how many people pre-order tickets to see the movie in cinemas and extrapolate this to see how interested is the audience in the movie.
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Oh just preorders?
Hm I guess it's something.
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Stuff like how often the movie is mentioned on social media or how many views the trailers get are used to predict a movie's boxoffice run too, but the most reliable measurement is the pre-sales number.
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I'm guessing light bombing, two of the three main characters are nobodies from Disney+ shows, most people are wising up to Marvel being mediocre at best, and the farther along a shared movie universe goes, the less casual moviegoers will be inclined to watch, considering doing homework to understand a movie's plot ain't fun.
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I consider myself nerdy enough for marvel shit and find myself going to the Wikipedia article describing which movies I “need” to watch.
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I just watch this video to help me decide which marvel films to watch:
https://youtube.com/watch?v=5BjDf1HLoko%3Fsi%3DpuJVspNrrTc8L0wf
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How many Criteron films do you have?
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These sorts of nerds are really fun to mess with because they are so emotionally invested that its impossible for them to stay out of an argument no matter how stupid the bait is they just can't help themselves.
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i love this argument that barbie is better than marvel as if it wasnt a darling a mere four years ago. literally just "my new toy is better than your old toy" with a smash of rent free whedon
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Has she started smiling yet
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From what I've seen no, she stared woodenly ahead while wacky hijinks happen around her
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I'm sad that union bullshit denied me the possibility of seeing this shitty movie get destroyed at the box office by Dunc.
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Thanks. I enjoy capeshitter pain so much, and with no charismatic male lead and 3 very unlikable holes, I have no doubt this movie will not meet expectations.
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Yeah but not because more females go watch it but because less males go watch it.
Lol I guess 'secret wars' is the new infinity war/engame? No way it will ever get back to infinity war levels, these tards dont realize that iron man and captain america carried the whole franchise, which is one reason why its crippled now.
Uh, yeah? The new marvel movies are mediocre at best. The only reason the spiderman movie got these ridiculously good reviews was nostalgia bait, cameo bait and probably tons of astroturfing. The movie was fricking shit. I dont get how people watch tom holland spiderman anyway tbh, hes fricking cringe. But even apart from that the movie was trash.
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Marvel is giving me free entertainment and I don't even have to watch the movies
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What a great post. I can't stand reading this stuff on Reddit so thanks for the Epic write-up
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I like Captain Marvel more than Scott. Granted that's a low bar because the antman films are fricking unwatchable. But I didn't hate her. She's a lil bit stiff and underdeveloped, but as Generic Action Hero #358 she works fine. I'd be a lot more inclined to see Captain Marvel 2 as opposed to Captain Marvel and the Literally Who Disney+ Teenyboppers
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Good post. And thank you for yanking the threads, that website is the pits.
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Yeah, even the subreddit is more enjoyable than BOT unfortunately. But thanks!
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did not read but proud of u
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Reminds me, Buffy was sexy AF especially the like second and third seasons
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Id rather be fricked in the butt by hamas than watch another capeshit.
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huh, I kinda actually liked the movie. why'd it bomb so hard
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It had a meh audience reception and a genuinely insane $300m budget for it's time. Most Disney movies have a $200m budget nowadays and they are considered absurdly expensive and that's with inflation. In the end it failed to recoup it's original budget, and a movie needs to at least double it's budget to start making profit. It's now famous as the movie that lost the most money at the boxoffice.
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Very nice writeup, please post an update it looks very promising.
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Snapshots:
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It is shocking how terrible TheMarvels presales are at this point. Roughly 25% of AntMan and below TheFlash and IndianaJones. It needs great reviews and promotion from the actors or we are looking at a potential sub-$60m opening.:
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elemental's OW was absolutely terrible. bold to expect 100M out of a film that is currently at less than two thirds of eternals' tickets sold and going down:
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One of the sexist things in media is the Buffy finale where disgusting man Whedon decides his feminist message is if you punch hard you won't be the victim of domestic abuse. Who could know he was a sexist person?!:
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Barbie isn't an indie, neither is The Marvels. Both are films made and backed by multi billion corporations. The fact that both films were officially tracking around the same long box office range forecast 22 days before it's release is of note. Phenomenons like Barbie and Captain Marvel before can't be predicted that far along. What we can see here is that there is a lot of biases going around. It's hard to explain how one could be ‘excited' for Barbie to open around $70-80m 22 days before it's release and being doom and gloom about The Marvels tracking around the exact same forecasts.:
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The budgets of these two multi billion backed corporation films aren't that far from each other. Both of them are about very much só corporation toys and made to promote Marvel and Mattel. Never mind the lack of understanding of how box office prediction works, I can't really argue against that it does look incredibly odd to have the positive narrative framing for Barbie opening to the exact same long range box office forecast of $70-80m and the doom and gloom to The Marvels around the same numbers. It's not even about judging films differently, it's just odd.:
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I do think that me and Shawn made similar points about how people might be surprised by The Marvels female audience weeks ago, and I do think that unlike the Captain Marvel, there is an world and potential for The Marvels to skew more towards a female audience than that first film. The female Marvel Studios audience is bigger than most people here seem to give credit for.:
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Female audiences are leading the charge in divesting from superhero films. :
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According postrak the under 25 crowd was only 20% of the audience. So yeah. There isn't going to be much of a overlap between audiences for Marvel and Scorsese.:
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Ahh, now we get the revisionist history that Quantumania was always going to do that poorly. Always an excuse for Marvel movies. It can never be that audiences just didn't like the movie.:
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