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Made-up numbers meaning nothing to try and justify DEI. How eternally surprising.

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Put plainly: Asian Americans have a lot of money, and they would spend more of it on media if it better reflected them.

I'm not reading that report, but does the report only claim this, or does it actually prove it as well? This seems like wishful thinking.

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It's only claims. You can't measure lost audience from not catering to certain demographics, it's basically guessing with buzzwords.

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:#marseyitsallsotiresome:

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