Chuddies review "Understanding Media: The Extensions of Man" By Marshall McLuhan

The central thesis of "The Medium is the Message" suggests that the form of medium used to convey a message is far more important than the content it conveys to the point that it shapes our innate cognitive processes and we perceive information. These forms of media serve as extensions of Man's perception of himself and the world, of human faculties in how we interact with it, the immediate and global communications technology sparks tribalism as instant communications and their mediums foster a new media metaphysics whare differences are made immediately stark and recognisable.