Efforts to increase cycling uptake are hindered by negative attitudes towards cyclists. Recent research from Australia has found that many people consider cyclists to be less than fully human. There is currently a lack of empirical evidence that explains these dehumanising perceptions. Most people who ride bicycles in Australia wear safety helmets as required by mandatory helmet laws. We hypothesised that people wearing bicycle helmets are perceived as less human compared to people without helmets due to reduced visibility of eyes and hair.
Wow people don't like sharing the road with cyclists? This must be because of the helmets and not because they are blocking a lane of traffic while going 5 mph. Time for a study!
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fricking lmao this is great
Wow people don't like sharing the road with cyclists? This must be because of the helmets and not because they are blocking a lane of traffic while going 5 mph. Time for a study!
Jump in the discussion.
No email address required.
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