!r-slurs :marseywereback:

!r-slurs

https://mashable.com/article/r-word-social-media

Once pushed to the margins of acceptable language thanks to campaigns like "Spread the Word to End the Word," the R-word all but disappeared from common use by the early 2010s. But in 2024, it seems to be making a troubling comeback, particularly on social media platforms like X. This reemergence is more than a linguistic relapse — it's a reflection of how digital platforms are reshaping cultural norms in a way that seems to prioritize engagement over all else.

"⁤⁤Its increasing use stands in the face of decades of progress," Katy Neas, the CEO of The Arc, a group whose work focuses on promoting and protecting the human rights of people with intellectual and developmental disabilities, told Mashable. "⁤⁤People with disabilities have made it clear: this term is hurtful and unacceptable. ⁤⁤Yet, [the] persistence of this slur shows we still have work to do."

As social media platforms like X allow offensive language to spread under the guise of free speech, the lines between humor and harm blur, revealing how digital spaces have become battlegrounds for societal norms. As if to illustrate just how difficult it is to tackle an issue online, there are very few useful cowtools that track harmful content on social media. Google Trends can tell us how often a word is searched, but it can't tell us how often a word is used on Facebook, Instagram, TikTok, or X. And while the data is hard to pin down, there's plenty of anecdotal evidence that the word might be on the rise.

In the trailer for a comedy series starring Brian Jordan Alvarez, two teachers comment about how kids "aren't into being woke" anymore and that they're "saying the R-word again." Posts using the word on X routinely get thousands of likes, bookmarks, and reposts. And "edgy" "comics" get hundreds of thousands of views on videos using the word in their sets. The comeback of the word not only highlights the failure of content moderation but also a broader shift in how technology amplifies toxic behavior, undermining the work of advocates who have fought to create a more inclusive world.

it goes on, but you get the idea