https://old.reddit.com/r/technology/comments/xwct8v/instagram_to_increase_ad_load_as_meta_fights/
Orange Site:
https://news.ycombinator.com/item?id=33095890
Instagram to increase ad load as Meta fights revenue decline
Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots.
Called “post-loop” ads, these 4- to 10-second skippable ads and standalone video ads will play after a Reel has ended.
In addition, the company is introducing new Instagram ad placements as a way to increase the surface for ads as it struggles to monetize its TikTok competitor, Reels.
Historically, Instagram had only placed ads on Explore within the Explore feed — that is, when a person taps on a post and scrolls.
The company said it saw third-quarter revenue potentially declining between 2% and 11% year-over-year to somewhere in the range of $26 billion to $28.5 billion.
Instagram is also launching the open beta for AR ads in Feeds and Stories, a format that was previously announced, and rolling out a song library with free music advertisers can use in their Reels ads.
Jump in the discussion.
No email address required.
They already tripled the amount of ads that show up as posts in feeds sometime in the last year or two
Surely doubling down will help
Jump in the discussion.
No email address required.
More options
Context