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Ex-Google ad boss builds tracker-free search engine

https://www.bbc.com/news/technology-63130364

I tried neeva once and they seemed cool.


Ex-Google ad boss builds tracker-free search engine

An advert- and tracker-free search engine launches in the UK, France and Germany on Thursday.

Neeva has 600,000 users in the US, where it launched last year.

Creator Sridhar Ramaswamy, who worked at Google for 16 years and ran its ad business, told BBC News the technology sector had become "exploitative" of people's data, something he no longer wanted to be a part of.

Trying out Neeva Search the word "migraine" on both Google and Neeva, and the first page of the results are fairly similar - links to news articles and factual information.

But while Google follows with a map, social-media feeds and links to used-car dealers, Neeva sticks with different BMW official pages.

"The ultimate goal is to offer an alternative for the consumer base who are worried about their privacy, who don't want Google hoovering up their data and targeting ads based on their search history".

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