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It's true. Your devices are listening to you :stoningpills:

https://news.ycombinator.com/item?id=38255425

It's True. Your Devices Are Listening to You.

With Active Listening, CMG can now use voice data to target your advertising to the EXACT people you are looking for.

Imagine This...

What could it do for your business, if you were able to target potential clients or customers who are using terms like this in their day to day conversations:

  • The car lease ends in a month- we need a plan.
  • We need to get serious about planning for retirement.
  • A mini van would be perfect for us.
  • This AC is on it's last leg!
  • Do I see mold on the ceiling?
  • We need a better mortgage rate.

Active Listening can make that happen for you!

We know this sounds like something from the future, but we are there! We can customize your campaign to listen for any keywords/targets relevant to your business. Here is how we do it:

  • Create Personas

We create buyer personas by uploading past client data into the platform.

  • Identify Keywords

We identify top performing keywords relative to the type of customer you are looking for.

  • Tracking

We set up tracking via pixel placed on your site, so we can track your ROI in real time.

Listening

Active Listening begins and is analyzed via AI to detect pertinent conversations via smartphones, smart tvs and other devices.

Analysis

As qualified consumers are detected, a 360 analysis via AI on past behaviors of each potential customer occurs.

Create a List

With the audience information gathered, an encrypted evergreen audience list is created.

Re-targeting

We use the list to target your advertising via many different platforms and tactics including:

  • Streaming TV/OTT
  • Streaming Audio
  • Display Ads
  • Paid Social Media
  • YouTube
  • Mobile Precise
  • Google/Bing Search (PPC)

We know what you are thinking...

Is this legal? YES- it is totally legal for phones and devices to listen to you. That's because consumers usually give consent when accepting terms and conditions of software updates or app downloads.

58
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Honestly impressive if they found a way to passively activate the mic on iPhones without the indicator being on and someone noticing. Because if all they get is some mic data when apps record like Snapchat that's gotta be some low-value data

No microphone needed :marseywholesome:

Gyrophone: Recognizing Speech From Gyroscope Signals

We show that the MEMS gyroscopes found on modern smart phones are sufficiently sensitive to measure acoustic signals in the vicinity of the phone...this information is sufficient to identify speaker information and even parse speech. Since iOS and Android require no special permissions to access the gyro, our results show that apps and active web content that cannot access the microphone can nevertheless eavesdrop on speech in the vicinity of the phone.

Stanford Securty Research

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You can also use it to infer somebody's password with their phone in their pocket as they type on a keyboard

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