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Charge men money per month. Only men. Every club promoter understands this. You don't want your club to be a sausage fest, similarly, you don't want your dating app to be a sausage fest.

Sites have been doing this since forever. It doesn't seem to make much difference.

Part of this is going to involve people getting over themselves with respect to attractiveness. Think of every couple you know. With almost no exceptions, they are fairly similar looks wise. The bottom date the bottom, the middle date the middle, and the most attractive date the most attractive. You will end up dating your looks match.

They actually don't, people mostly fashion match, people into fashion go out with people into fashion. If you ever look closely at those 'beautiful' women, they're usually pretty man-faced but with a ton of makeup to cover it up.

(btw, why doesn't Instagram allow me to filter my inbox by male/female? another purposefully crippled front end).

What social media companies do is quite clever actually. They very intentionally don't let you filter by gender at all. THAT is what makes women use the site, not fee reductions nor promiscuity filtering etc. Women use sites to date that give them some kind of plausible deniability that they're not on the site to find s*x or relationships. For some reason no typical dating site ever understands that and they tie themselves in knots trying to think of a way to improve the site systematically without considering the psychological tendencies of their users.

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