Robyn: To give YouTube a sense of motion, we created a dynamic red-to-magenta gradient. For the second color, orange and yellow were strong contenders, but magenta felt like the most natural pairing with our new red. Interestingly, magenta doesn't often appear in the natural world, so it symbolizes the imagination and evolution that YouTube embodies. We also placed the gradient at a 45-degree angle with magenta on the right, signifying forward movement.
They changed the colors around a little bit and are acting like they invented gradients lol.
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https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
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some consultant was probably paid 7 figures for this lol
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Peter Arnell, in this case. He was famously doing a horrible job around this time. He was also responsible for the Tropicana catastrophe.
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This guy must be the Joe Eszterhas of advertising.
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That unironically looks like something from the medicine aisle, or like the most generic possible store-brand version.
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The leaf coming out of the orange cap is a cute touch but the rest of it is a clear downgrade lol
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