The trans genocide continues. TERF game sells 22 million copies

Their target audience moved on to other beers its over, its like what happened to Gillette their sales never really recovered cause people just bought a different product

Brand loyalty is very important when there's a bunch of other brands that do basically the same thing. It doesn't have to be an intentional boycott anymore, because men are generally very brand loyal, unless you give them a reason to change.

So the boycott is really more of a lost customer base they're never getting back, because they've got a new regular now.