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>Pixis is no stranger to our automotive world, having done activations for NASCAR and Formula 1 races in the past. But while those displays promoted events, things people could go and experience, this latest endeavor is simply an ad for a product. A big product, no less, with which most people in New York are probably familiar.

What a stupid distinction to make. An ad for something (boring) you go to watch is okay but an ad for something (boring) you download to play isn't? What an r-slur.

If you think NASCAR or F1 races aren't products you consume, keep yourself safe at the soonest opportunity. You can't even drive the fast cars.

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