Not the people doing the scalping, that makes perfect sense. You have a high demand good that isn't priced appropriately, so intrepid entrepreneurs with low ping and good webpage-refresh skills step in to fulfill a market need.
No, what I don't understand is why businesses allow this shit to exist in the first place. I get if it's something like a concert. You want to be able to brag that your show is "sold out" even though only half the seats are full. But for electronics (and especially graphics cards), these companies are just leaving money on the table. If these consoomers are willing to pay 3x MSRP to someone they despise just to play their gaymes in slightly higher definition, imagine what they would pay to the actual company making the card?
TL;DR: Nvidia needs to have a dynamic pricing model that changes based on their stock
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No, if Nvidia scaled prices to stock, they'd gain a reputation of being overpriced and people would switch to a competitor, even if the competitor is inferior.
When a 3rd party is doing the price gouging, people don't think any less of the company.
What they really need to do is sell their own product on FB marketplace for scalp prices without actually disclosing that they're the Nvidia company. That way any negative association towards the brand is prevented and they still get the scalper cut.
Or another alternative, sell a portion of their products in 50-count bundles, at 20% more than what 50 individual items would be. Effectively charging scalpers for the convenience of being able to buy 50 at once.
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This is brilliant if you can find an effective way to stop scalpers from botting 50 individual purchases.
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I doubt you'd need to stop them from scalping the individual products. Don't drops sell out almost immediately anyways?
If you devote 25% of your stock to the bundles, individual packs will run out faster, and scalpers will be forced to pay an extra 20% for the bundles. Honestly with the profits scalpers make, a guaranteed haul of at least 50 is worth the markup.
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