Not the people doing the scalping, that makes perfect sense. You have a high demand good that isn't priced appropriately, so intrepid entrepreneurs with low ping and good webpage-refresh skills step in to fulfill a market need.
No, what I don't understand is why businesses allow this shit to exist in the first place. I get if it's something like a concert. You want to be able to brag that your show is "sold out" even though only half the seats are full. But for electronics (and especially graphics cards), these companies are just leaving money on the table. If these consoomers are willing to pay 3x MSRP to someone they despise just to play their gaymes in slightly higher definition, imagine what they would pay to the actual company making the card?
TL;DR: Nvidia needs to have a dynamic pricing model that changes based on their stock
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Real answer: in the Blessed Burgerland, if you charge a certain % "above normal" for the "same or similar" good, you get hit with anti-price "gouging" laws. Yes, it is r-slurred because it encourages shortages by discouraging people from reallocating resources to more higher valued uses. It's mainly why shortages in potty paper, hand sanitizer, masks, and other PPE persisted for so much longer than they had to.
Reselling (used) goods may have different rules, but since it's GPUs not as many people care.
Why price your items based on your own supply? Why ignore demand?
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In the U.S. price gouging only applies to essentials, not g*ming GPUs. Also GTX Titan Z klmao.
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Varies by State.
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