Not the people doing the scalping, that makes perfect sense. You have a high demand good that isn't priced appropriately, so intrepid entrepreneurs with low ping and good webpage-refresh skills step in to fulfill a market need.
No, what I don't understand is why businesses allow this shit to exist in the first place. I get if it's something like a concert. You want to be able to brag that your show is "sold out" even though only half the seats are full. But for electronics (and especially graphics cards), these companies are just leaving money on the table. If these consoomers are willing to pay 3x MSRP to someone they despise just to play their gaymes in slightly higher definition, imagine what they would pay to the actual company making the card?
TL;DR: Nvidia needs to have a dynamic pricing model that changes based on their stock
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They presumably signed contracts binding them to sell the first X units at specific speculative prices. I can promise you Big Corporation #21934 isn't leaving frickloads of money on the table without a reason.
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Contracts with who? Aren't a lot of those sales direct-to-consumer?
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Suppliers, bulk purchasers, partner companies. Ordering computer hardware for my research is a Byzantine nightmare of paperwork, but we get good prices.
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You're just paying in time and stress lol
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I'm not paying for it in any way
The American taxpayer is
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Thank God I tax evade.
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People here seem to be talking about GPU's in particular. Nvidia mainly sells their GPU's to AIB partners (MSI, EVGA, Zotac ETC) who sell them through retail partners.
Those board partners have recommended MSRP's from Nvidia and they sell those to storefronts (B&H, Amazon, ETC).
There are pre-existing agreements for what each party is selling their parts for, recommended MSRP's too. There are clauses that address scaling that MSRP for things like shipping, but there's not a huge margin of wiggle room there.
They seem to be circumventing that issue by creating new SKU's of fully enabled dies that are priced more in line with actual market rate of the GPU's already using very slightly cut down versions of those dies.
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