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I genuinely don't understand scalping

Not the people doing the scalping, that makes perfect sense. You have a high demand good that isn't priced appropriately, so intrepid entrepreneurs with low ping and good webpage-refresh skills step in to fulfill a market need.

No, what I don't understand is why businesses allow this shit to exist in the first place. I get if it's something like a concert. You want to be able to brag that your show is "sold out" even though only half the seats are full. But for electronics (and especially graphics cards), these companies are just leaving money on the table. If these consoomers are willing to pay 3x MSRP to someone they despise just to play their gaymes in slightly higher definition, imagine what they would pay to the actual company making the card?

TL;DR: Nvidia needs to have a dynamic pricing model that changes based on their stock

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Congrats, you understand supply and demand and asked a very reasonable question. Imagine the replies if you posted this at reddit (shudder).

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Without capitalism we would all have 3080ti

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