Festive Treat Drama: Advent calendar leaves one day empty to 'highlight inequality'. Parents and children not happy

Happy day 8 Choco Fans! Noticed something different in your calendar today? Yep, it's empty.. And why? 'Cos at Tony’s we use our products to tell the story of the choco industry – an industry unequally divided and choc-full of inequality. Read on..🧵#chocolate #impact

I may be in the minority here, but this was a devastating blow to me today. My children are also confused, my youngest close to tears. I don't think this was a great teachable moment. Hard Fail.

We had tears this morning I’m afraid! Tony’s is life in this house and the calendar is being shared, one child on odd days one on even days, as we’re trying to consume less “stuff”. Great message but if we’re already buying your choc then safe to assume we’re already on board.

Turns out there's nothing on the actual calendar actually saying that's the reason either lol

We realise now from choco fan feedback that to try to communicate our mission in this way on the calendar was inappropriate and has caused confusion and disappointment amongst our youngest fans and neurodivergent people. We’re not perfect so this feedback is essential to us.

https://twitter.com/TonysChocoUK_IE/status/1468514164650004480?t=zx4OvxfMGaqQOoZ9BoWSxQ&s=19