Some Chinese consumers complained after the local snack brand Three Squirrels featured advertisements for noodle products on its Weibo microblogging account showing a Chinese model with eyes they said looked slanted. Critics accused the company of spreading Western stereotypes.
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βIn response to the feedback from netizens that the modelβs makeup does not conform to publicly-accepted aesthetics standards and caused discomfort, our company apologizes,β [Three Squirrels's] statement read. βThe page has been replaced and arrangements have been made to check other company pages to ensure that this situation will not happen again.β
The model featured in the Three Squirrels advertisements has spoken out against the criticism. βJust because my eyes are small, Iβm not good enough to be a Chinese person? I donβt know what to say to these comments β¦ Iβm really helpless,β the model said in a Weibo post under the handle Cai Niangniang. βI hope people online would stop messaging me with personal attacks. Iβm not a supermodel nor am I a public figure, Iβm just someone who loves my motherland and a law-abiding citizen.β
STOP BULLYING MY SLANT-EYED QUEEN
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Chinese people mad at their own faces, take 2000.
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