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The import thing with stigmatization is : 1). Tell the truth.

2. have the right people doing the stigmatizing.

DARE failed because :

they lied about weed and exaggerated harms, which made anything else they said seem false.

You had cops telling rebellious kids not to do something because it wasn't cool. That's not how persuasion works, that's like anti-persuasion. ( if it were Trump telling Dems to take vaccines, we'd have a lot more Dem anti-vaxxers.).

So yeah - stigmatize honestly, and have in group to in group stigmatization as best you can.

Then a big ol slap fight about Blumpht and vaccines. Redditors are keen to forget that prior to Covid, the Dems had a sizable chunk of antivaxers in the hippy dippy part of the base.

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