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Bongland bans a model for being too thin

https://old.reddit.com/r/unitedkingdom/comments/1inm9xb/next_ad_banned_as_pose_made_model_look_too_thin/

								

								

In its ruling, the ASA acknowledged the model's face "did not appear to be gaunt and her arms, while slim, did not display any protruding bones".

But it said: "Because the pose, camera angle and styling in the ad investigated strongly emphasised the slimness of the model's legs, we considered that the ad gave the impression that the model was unhealthily thin."

https://i.rdrama.net/images/1739352395mR9y7mAFBGbU6w.webp

You can be thin and unhealthy, and fat and healthy. Being underweight is as dangerous as being overweight.

Of course it's a foid making this comment

!thin !britbongs

72
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The advert was banned because the picture was edited, or shot in a way that made the model look thinner than she is.

Other pictures of the woman were fine to be used, the issue was that Next altered the leggings which made her look distorted.

In other images in the same product listing the model did not appear unhealthily thin, but in the ad investigated by the ASA the different angle used "had a visible impact in the appearance of the model's body".

https://www.theguardian.com/media/2025/feb/12/next-ad-banned-over-unhealthily-thin-model-in-digitally-altered-leggings

The BBC article is pretty bad for details.

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The only edit was to make them longer to cover her ankles, I'm not sure how that's supposed to make her look thinner. It's just common decency.

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Muslim moment

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only there to keep her family honor intact

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