Always thought it was just a coincidence of two families having the same name and engaged in very different businesses
Also the tire guy is named Bibendum
TL;DR Two Fr*nch men start a tire company. To encourage more driving, they made a road guide which had instructions on how to care for the car, and restaurants to visit on the road.
Only bougie frogs could afford vehicles, so they started giving stars, Michelin Stars, to restaurants that were worth the drive. That eventually spun off into its own thing, which we now know today
https://thestrategystory.com/2021/03/05/michelin-star-restaurant-story
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The Michelin stars were a method to sell tires lol
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You will drive to restaurants
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MRW I'm on the way back from cocktail power hour
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This is why Asian restaurants have inflated Michelin stars, because there's not enough driving and the Mayo judges don't know what actual Asian food tastes like so just go off the visuals and service and call it a day.
Not enough driving from place to place in too short of a time to properly rate it.
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