TIL: Michelin Tire is the same company that gives out Michelin stars

Always thought it was just a coincidence of two families having the same name and engaged in very different businesses

Also the tire guy is named Bibendum

TL;DR Two Fr*nch men start a tire company. To encourage more driving, they made a road guide which had instructions on how to care for the car, and restaurants to visit on the road.

Only bougie frogs could afford vehicles, so they started giving stars, Michelin Stars, to restaurants that were worth the drive. That eventually spun off into its own thing, which we now know today

https://thestrategystory.com/2021/03/05/michelin-star-restaurant-story