Bud light sales continue to drop like a rock as Rednecks realize beer doesn't have to hurt

The comments there are full of "it's all trans hate!"

No, what happened is that the new marketing lady decided, with the best of intentions, to piss all over the existing customer base and appeal to a demographic which is not drinking beer and not interested in drinking Bud Light, which is their dad's beer.

Telling your existing customers "We think you're dumb and smell bad, but keep paying us your money, rubes, while we laugh at you" is not a winning strategy, as it turns out. Funny, that.