Bud light sales continue to drop like a rock as Rednecks realize beer doesn't have to hurt

Alcoholic here who hasn't drank in 8 years. I can hang out all day in a bar or social setting where piss beer is served.

Still can't walk into a local brewery and wouldn't even try it, not even to get a good meal. Too much temptation. Stout, brown, red, sour, blonde…I don't care I want to try them all, and then have a dozen pints of stout again for dessert.

Most stable sobriety enjoyer

This is the issue. I own and operate a fairly large bar and restaurant in my area. We have not had bud light since this happened. Not because I don't want to carry it, but because now BOTH sides refuse to drink it. It could still have a market with one of the demographics if it didn't try to play both sides of the fence, but it did and now it doesn't.

I love that they are pretending it's BOTH SIDES that are causing the decline

The comments there are full of "it's all trans hate!"

No, what happened is that the new marketing lady decided, with the best of intentions, to piss all over the existing customer base and appeal to a demographic which is not drinking beer and not interested in drinking Bud Light, which is their dad's beer.

Telling your existing customers "We think you're dumb and smell bad, but keep paying us your money, rubes, while we laugh at you" is not a winning strategy, as it turns out. Funny, that.

Also additional pearl clutching

https://old.reddit.com/r/TheRightCantMeme/comments/17u227k/bud_light_is_transing_peoples_gender

>Whether "woke" or "anti-woke" or whatever, at the end of the day it's pisswater.

This is true, but

>Support Your Local Brewery!

I'll stick to scotch thx

Just do a commercial where a guy is shooting a big gun and have him say "after a long day of hating trans people and shooting guns I like to drink beer" (guy drinks beer) "darn that's good, now I'm going to do some more shooting"

this would unironically save Anheuser-Busch

A commercial with kid rock executing a trans person coming right up sir

If you're in charge of sales then you should really have a finger on the pulse of your customers. I don't want to argue whether trans folks are right or wrong for existing but c'mon, slapping her face on a can of Bud Light was phenomenally out of touch in my opinion. Go into any bar and look around and tell me that crowd looks like they'd be open to accepting a trans person.

Unless those people followed that influencer on TikTok, one could argue that they would've never known about it at all had it not been for a hate campaign.

It was a targeted ad, not a full campaign. No billboards, TV commercials, radio ads, or mass production. One can of beer for one specific influencer on TikTok.

These weren't mass-produced cans.

this has to be one of the more r-slurred ways to try to defend this lmao

"yes you see our ad campaign wouldn't have hurt us if only it was kept a total secret from the general public"

It was literally a sobriety test

I just want to beat up Kid Rock.

Snapshots:

• undelete.pullpush.io

• ghostarchive.org

• archive.org

• archive.ph (click to archive)