https://old.reddit.com/r/television/comments/1ddk5j1/star_wars_has_an_older_more_maleskewing_audience/
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Pretty sure there was a report not that long ago saying they haven't really seen profit from it. Then there Is the viewership for their Disney+ slop consistently getting lower.
Literally 0 trans lives matter
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they could have just made a decent trilogoy, that Mandolorian show (baby yoda), and maybe a couple other things and they would have killed it. Now they put out all this crap I cant even keep track of
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It Is only getting too get worse when one of the guys in charge Is obsessed with forcing His ocs in everything. One of those ocs is unironically His waifu.
Literally 0 trans lives matter
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Which character?
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Ahsoka
Literally 0 trans lives matter
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lmao getting mad at ur own chud award
and trying to gotcha it is peak chud
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Anakin's tight young apprentice.
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I'm not gonna google this
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Even if they're making money on paper, the Star Wars brand used to be worth God knows how many billions of dollars. Like when the prequels came out, no matter how bad they were everyone watched them because they were Star Wars. During the time Disney has owned it they've wiped out that goodwill from the audience, and it shows as this stuff gradually declines in ratings.
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You don't exactly need to be a brilliant economist to figure this one out. Disney bought Star Wars for USD 4 billion in 2012. If they had instead bought some ETFs, that would be worth >20 billion today. In order to have not lost money, they need to have made a profit (not revenue) of 16 billion. There's no way they're anywhere close to that, considering how expensive their movies and series have been and how few of them were profitable.
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You don't compare it to the market you compare it to the rest of their offerings. Disney profited greatly from Lucasfilms. ROIC of around 3x, equating to $8B-$10B ish of profits on that purchase. There's not much they could have spent money on at the time that made similars returns (other than Marvel which they were spending as much on as possible). And this is after they botched the whole thing.
Star Wars was such a ridiculously profitable purchase that it's insane it got sold at that price at all.
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If everything Disney does underperforms the market isn't that still terrible? I doubt shareholders would be mollified by "Like yeah sure instead of buying Star Wars we could have just sat on the money and collected interest and we'd all be better off, but in our defense Star Wars lost us less money than Disney+ has"
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Fincel nonsense required to explain more but no, it's about outperforming your niche and Disney outperformed their niche and kept up with the greater market (5x returns from 2012-2021, they fell apart after, still up 2x though). They were a great buy in 2012 following the acquisition and an amazing buy in 2011 before the acquisition.
You can't just sit on money and collect interest unless you're buying treasury stock (generally considered to be riskless), and that was returning like 0-1% annually for the decade following Disney's acquisition of Lucasfilms.
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