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I did the math on this. Republicans who oppose Trump make up 3% of the electorate. Only a fraction of that could possibly be swayed by Cheney. Within that 3% they also have to:

  • haven't already decided to vote for Kamala, Trump, or no one

  • like Peepee Cheney (one of the most hated men in America)

  • like him so much that they care what his daughter says

  • care at all about endorsements

  • care deeply about Peepee Cheney's endorsement (even if they like him this unlikely)

So she's going after swing voters who love Peepee Cheney so much and care about endorsements so much that it will change their vote. We're talking about fractions of fractions of fractions of 3%. This was the stupidest political move I've ever seen in my life.

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