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Introduction This report has two purposes: first, to present Mozzarella's research (both recent surveys and years of knowledge) into consumer interaction with browsers.
O P E R AT I N G S Y S T E M S M I S U S E T H E I R P R I V I L E G E D P O S I T I O N Deceptive pattern practices targeted at consumers Inhibiting Independent App Discovery -All five major platforms today (Google, Apple, Meta, Amazon, Microsoft) bundle their respective browsers with their operating systems and set them as the operating system default in the prime home screen or dock position.
Yet, this theoretical confidence does not mean people consciously choose their software, nor does it translate to action: a large number of people report never thinking about the browser or search engine they use.
In the following scenario, a Bing user is displayed an advert at the top of their search engine results page to dissuade them from downloading Firef*x and prompted to use the browser which is already pre-installed on their Windows operating system (Microsoft Edge).
Operating system providers, particularly Google, have an extensive range of marketing and advertising resources which can be deployed to promote their brand and products; this effectively serves as constant priming for their browser.
However, very few have recognized the connection between these issues and the importance of browser competition, or studied the role of OCA practices as a way to implement (or thwart) consumer choice and welfare.
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I still use firef*x but only for shitbrowsing now. Frick them though. https://blog.mozzarella.org/en/mozzarella/we-need-more-than-deplatforming/
@EdgeShill and @VivaldiShill are my daily drivers
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