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Did they finally realize their entire after market is poors and black people? There's a zero percent chance the "bimmers clubs" wouldn't just jail break these cars as a hobby.

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Never underestimate the willingness of white women in dual income households to buy subscriptions they don't need

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Those aren't the people buying used bmws. Used bmws are compromised of the two groups that back their cars in. Blacks, and poor car guys into bmws.

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I figure that's the 20+ year old used market where the only money BMW has to make off of them is if they sprint for OEM parts as their fuel pump/radiator/suspension fails repeatedly, I assume this is a ploy to capture value from these cars 3-5 years out from sale like people who bought out their lease

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I'm talking about 5-10 year old cars. Those two groups like to go into debt for status symbols.

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it really was not a good look, they delved ever so deeper into memehood because anyone you mentioned this SaaS to thought you were joking

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Really stupid especially considering they're a “luxury “ brand.

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Somewhere, there's a lone SaaS sales consultant that has long since left the business, staring into his expensive whiskey on the rocks as he swirls it next to a bespoke fireplace

>they actually went into subscription heated seats

>they did it

>I got them to do it

>but at what cost

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they're pushing the boundaries

total crypto bro death

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I work in an area that runs across lots of SaaS type products, and nearly killed someone when they said the phrase “Vision as a Service”

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The idea of having buttons for seat warmers but they're disabled would convince me to fedpost irl

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having buttons for seat warmers

Oh no no no :marseyxd:

You actually think these basic functions have physical buttons you can easily locate and have a tactile feedback they were pressed, in 2023?

When the company can just slap a giant screen for $5 and do it all through software, buckbreaking people into thinking it's better because muh options and customization?

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