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I think this is a ploy to shed Unity's reputation as the engine of choice for low-effort asset-flip shovelware and samey pixel art indie trash by pricing them out. That, or the CEO is just :marseygigaretard:.

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CEO is indeed :marseyretard3:

Riccitiello joined video game company Electronic Arts (EA) in October 1997,[6] initially serving as president and chief operating officer until 2004.[4][10] He left the company to co-found and serve as partner of Elevation Partners, a private equity firm specializing in entertainment and media businesses,[11] along with Roger McNamee and Bono.[4][10] Riccitiello returned to EA to serve as CEO from February 2007 to March 2013,[10][12][13] when the board of directors accepted his resignation because of the company's financial performance.

Believe it or not Electronic Arts was once considered a decent developer way back when (mid 90s), and this guy as a ceo put a stop to it. This man pioneered ruining game studios years before it became fashionable.

According to Guru Focus, Unity CEO John Riccitiello, one of the highest-paid bosses in gaming, sold 2,000 Unity shares on September 6, a week prior to its September 12 announcement. Guru Focus notes that this follows a trend, reporting that Riccitiello has sold a total of 50,610 shares this year, and purchased none.

There it is, that's our sign.

Riccitiello isn't the only executive at Unity to sell a bunch of stock the week before the company's Runtime Fee announcement. According to Unity's market activity on the Nasdaq, several other Unity board members sold significant numbers of shares leading up to its “plan pricing and packaging updates.” Chief among them being Tomer Bar-Zeev, Unity's president of growth, who sold 37,500 shares on September 1 for roughly $1,406,250, and board director Shlomo Dovrat, who sold 68,454 shares on August 30 for around $2,576,608.

:marseyhugmerchant:

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They are literally cashing out and trying to squeeze as much as they can before closing shop. :marseyxd:

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I read somewhere that be wanted to charge people $1 to reload weapons in Battlefield lmao


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