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https://old.reddit.com/r/technology/comments/1b2w8u1/apple_spent_more_than_10_billion_on_apple_car/
https://old.reddit.com/r/cars/comments/1b38gm1/apple_spent_more_than_10_billion_on_its_failed/
https://old.reddit.com/r/technews/comments/1b393n6/apple_spent_more_than_10_billion_on_apple_car/
Apple Spent More Than $10 Billion on Apple Car Before Canceling Project
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week.
Money was spent on research and development, along with the thousands of Apple engineers and car experts that worked on the project. Some employees within Apple are said to have suspected that the endeavor was likely to fail from the beginning, and they referred to the car as "the Titanic disaster" instead of its "Project Titan" codename.
Apple CEO Tim Cook signed off on the project, but members of the car team knew that it was going to be close to impossible. An electric vehicle with self-driving capabilities would need to cost at least $100,000, and it would have razor thin margins and stiff competition.
While Apple reportedly held discussions with Elon Musk about a possible purchase of Tesla, the company decided that building its own car made more sense than attempting to integrate Tesla into Apple. Way back in 2014, Musk said that he had "conversations" with Apple, but he said at the time that an acquisition seemed "very unlikely."
Apple was never able to find the right leader for the Apple Car project. As we detailed in a look back at the Apple Car's history earlier today, the project had four different leads and was scaled up and scaled back several times over the course of the last 10 years. According to The New York Times, the ultimate reason that it failed was because Apple was simply unable to develop the software and algorithms for a car with autonomous driving.
The more than 2,000 employees that worked on the car project are being redistributed, some will join other teams at Apple to work on AI and other technologies, and some will be laid off. Apple will take what it learned from the car project and apply it to other devices like AI-powered AirPods with cameras, robot assistants, and augmented reality.
More on the downfall of the Apple Car and some of the technologies that Apple came up with can be found in the full The New York Times report.
Original NYT article archive https://archive.is/9hYOJ.
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Ok, I laughed.
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Yeah, lacking of marketing is the reason for Americans' aversion to public transport, not the subhuman cretins and their shenanigans.
And this guy is from Chicago, he ought to know better. But he has terminal trainbrain.
!r-slurs
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If only we could promote a certain ideology that allows the trains to run on time…![:mussolini: :mussolini:](https://i.rdrama.net/e/mussolini.webp)
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The brown line (aka the rich line) also has a distinct lack of hobo piss
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Shocking. I thought this would go somewhere because auto manufacturing is such a fertile ground for startups. There aren't high barriers to entry or competitors with a century of experience.
Also no politics involved. As a private citizen you're on a level playing field with thf Japanese, French, Koreans, Germans, Chinese. It's a good thing they're so committed to free enterprise.
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But why...?
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To sell them for extra $100 of course, because r-slurs will still buy them.
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From Apple's pov, wireless headphones are just another arm of their augmented reality product line.
E.g. how they are developing smart noise cancelling that allows you to have a conversation with the person in front of you while still blocking out traffic noise.
The end goal is for these devices to become an integral part of how you interact with the world. They're bored of their tech just being in everyone's pockets, they want to be suctioned permanently onto everyone's face like a headcrab too.
So.. ai cameras in your air pods are probably to add the same hand tracking and gesture controls as the apple vision pro.
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Bleak
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He doesn't see through his ears![:marseysmug2: :marseysmug2:](https://i.rdrama.net/e/marseysmug2.webp)
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I can still hate apple
but also know this is a nothing taco
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They probably couldn't figure out how to get a charging port on the bottom of the car![:marseysmughips: :marseysmughips:](https://i.rdrama.net/e/marseysmughips.webp)
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Tim Apple put the charging port on the bottom of the mouse on purpose, otherwise mac users would never know when to take a break from blogposting and they would eventually die of starvation/sepsis, thus eroding Apple's overall market share.
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Holy run-on sentence! I couldn't finish it.
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what r-slurred fantasy world do you live in where you policing my grammar makes me the redditor?
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when andr**dcels can't get into your car because they're poor and have green bubbles![:#marseyrofl: :#marseyrofl:](https://i.rdrama.net/e/marseyrofl.webp)
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I wish companies just paid me for useless but very highly paid work.
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That could have sent so many underprivileged kids to college. How many tiny homes could have been built to house
the unhoused with that money? And for what, to house
another college
car?
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Apple is so huge, this just seems like there Bell Labs.
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It would have worked if we could still import cheap chinashit
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apple car banana phone
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Just bring back the lada niva so I can drive a car off the lot for $6k new
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Was this some sort of elaborate tax write-off?
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Snapshots:
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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project:
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