Our game cost $200,000 and we only made $10,000

First, the context about what we were marketing: the game is called I See Red, it's a twin-stick shooter roguelite about a man in search of vengeance, with a noir aesthetic, tied into the actual gameplay and also the narrative, meaning the graphics style is not just a "it fits/looks cool" but is also both a game mechanic and is part of the plot as to why the game looks the way it does. This is the USP of the game.

$200k on a "twin-stick shooter roguelite with a noir aesthetic" i'm fricking dying