Bed Bath & Beyond is officially kill, putting an end to one of the dumbest online movements of all time.

Haha just kidding.

As of today, BBBYQ shares have been "cancelled on the Effective Date and have no value", which means that even the former biggest shareholders and people who bought yesterday have as many shares as every other person on earth (none). Many towel apes have finally come to accept that they're bagholders, but as SEARS and other meme stocks tell us, the party (city) never ends!

Because Bed Bath & Beyond sold off the IP to a different company, it can no longer be called 'Bed Bath & Beyond'. It reregistered as 20230930-DK-BUTTERFLY-1, INC -- a name that reveals the intention to let the thing stay dead. Naturally the qanon-type faction of the BBBYQ community has been going wild over this and connecting the dots . Their conclusion: that BBBY will reemerge from its chrysalis as 'Butterfly', they'll be reissued new Butterfly shares, and they'll finally be able to order those lambos they've been window shopping their wives and children will come back to them.

Some choice threads:

• 'Canceled' and 'deleted' mean different things

• 'I hold unwavering conviction in successor shares'

• Teddy teaches us about shills + A BUTTERFLY (note that this book is a vanity project by Ryan Cohen, who's a messianic figure in the meme stock community. Apes literally, unironically decode his tweets and children's books like gematria)

• Ryan Cohen tweeted a meme with a butterfly once omg

• Holy shit there's a totally unrelated children's book with 'Bobby' and 'Butterfly' in the title! WE'RE GOING TO BE RICH!

• There's a Canadian term called 'butterfly transaction' wow I'm getting a lambo after all!

• I will never sell! (he literally can't anymore lol)

• They're still pretending to be main characters

• Shills on suicide watch

The /biz/ BBBYQ general is also pretty good, though it's mostly trolls trolling trolls.

Will the towel apes finally be showered in extravagant wealth next week? No.