Not the people doing the scalping, that makes perfect sense. You have a high demand good that isn't priced appropriately, so intrepid entrepreneurs with low ping and good webpage-refresh skills step in to fulfill a market need.
No, what I don't understand is why businesses allow this shit to exist in the first place. I get if it's something like a concert. You want to be able to brag that your show is "sold out" even though only half the seats are full. But for electronics (and especially graphics cards), these companies are just leaving money on the table. If these consoomers are willing to pay 3x MSRP to someone they despise just to play their gaymes in slightly higher definition, imagine what they would pay to the actual company making the card?
TL;DR: Nvidia needs to have a dynamic pricing model that changes based on their stock
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No electronics company wants to be the first to sell their latest products by auction/priority pricing, but as soon as a major one finds the right combination of words to message it properly they’ll open the floodgates and everyone will do it.
Disney successfully created a class system in their theme parks with the invention of Fastpass and the careful messaging around it, later monetising it. If you can convince poorcels to accept wealthchads literally walking past them to the front of the line in a theme park, there’s gotta be a way to convince poor consoomers that priority pricing is fair and acceptable in the consumer electronics space.
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The priority pass is one of man's greatest inventions. You get to mog poorcels and their families for a relatively low price, without having to be gauche about it.
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I think the stealthy approach Disney took is the way to go about it. Fastpass was a free service at first, but they later monetised it in lots of near-inexplicable ways.
Say you’re Sony or Microsoft or whoever. First of all you start offering priority for free to your “most loyal players” which you can easily identify using their previous console account data (starting from the online eras). You let longtime fans reserve your new console or join a priority waiting list for free. Call it “PlayStation Priority” or whatever. It’s a great free service and the most hardcore and vocal fans love it, shilling for it online. That’s step one.
Next you introduce an adjacent priority pass that will let folks BUY access to that same waiting list, even if they don’t have a deep history with the console. Be all: “We realised PlayStation Priority was a great way to reward fans who have been with us since PS3, but we saw it could exclude some of our younger fans… and that’s why we’re proud to offer PlayStation Priority Plus for just $39.99!” That’s step two.
Then you begin offering different and higher-priced tiers of PlayStation Priority Plus which advance you to the front of the line or offer additional perks. “Get a GUARANTEED launch day PS6 by joining PlayStation Priority Ultimate for just $299.99!” “Limited edition rose gold PS6 available only to Priority Ultimate customers!” Etc. That’s step three.
Step four: phase out the free tier. Your work here is done.
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That is horrifyingly beautiful. Are you a marketingcel?
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no dox plz
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No dox, just wanted to say that if you aren't one it's a darn waste of talent
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I was looking at PS5's as a potential Christmas gift, and the only ones available locally seem to be $1,000 bundles.
It seems like that's the best way to achieve it... just have increasingly expensive bundles with superfluous shit like special edition headphones, etc. until you get to a usually-in-stock price point, while people have to wait or engage in the weird online drop process for the cheaper packages.
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Sorry ma'am, looks like his delusions have gotten worse. We'll have to admit him,
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Sony literally tried that. They had a list of approved buys for PS5s for a while. Everyone hated it
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They hired college graduates with MBAs in marketing, instead of superior dramacel marketers. This is the only reason they failed.
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That’s because they didn’t have me managing it, clearly.
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Nah I think even with your version people would be outraged as soon as you monetize it. The trick is just to not care about the outrage and still push it through, because people will buy no matter if they are mad or not.
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You are right. Just gotta keep pushing. People hated Oblivion’s $2.50 Horse Armour back in 2006, but now they eat up cosmetic bullshit by the frickload for $20 a go.
Consoomers will conform eventually. Eat the bugs.
Edit: lmao i responded to the wrong post
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Yikes, who hurt you sweaty?
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sorry bby i was responding to the wrong dramatard. i did an edit 4 u
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People hated $2.50 Oblivion Horse Armour too, and now in-game cosmetics are frickin’ everywhere and they cost twenty bucks. Just gotta keep pushing and grind everyone down.
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I think the key is to brazenly parade the paypigs in front of the poorcels so that all of their negative emotions are channeled into envy. Same shit airlines do with first class.
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Yeah for sure - you wanna give priority pass customers stuff they can show off online. In my other post I suggested limited edition console colours available only to priority users and stuff like that - things wealthchads can post on Instagram with their iPhone 13 Pro Max and show off.
Shit, you could just emboss the console’s logo, or print a gold serial number on it. “I got number 2,766 of the first 10,000 PS5’s off the production line! #blessed”
And of course, only top celebs and influencers get access to the first ones off the line. “THE ROCK SAYS THIS: I just got the #0001 PS5 and I’m giving it away to one of my Instagram followers!”
Honestly, this is such a good idea I can’t believe it’s not already happening.
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