The cat so fast he's a streak 
TLDR: to avoid "spoilers" marvel is now locking the final page of each x-men issue behind a QR code which you scan and pulls up the final page. The final page is just a normal static image which serves as the cliffhanger or shoe drop hook for the next issue as is common in most comics. Luckily though these pages will be printed in future printings of the issue telling customers to just not buy your new comic until well after its released.
Drama has emerged as comic Pros and shills come to tow the line:
"Ur a weird incel if you dont like DRM in physical media"
https://twitter.com/GailSimone/status/1816253266604482675
"What if it was the editorial content which has just always been a page in comics?" (It isnt even that its a page of story content)
https://twitter.com/FabianNicieza/status/1816259222285201454
Like here are the pages they are clearly normal butt comic pages:
so all the cope about it just being an AD or editorial stuff is a lie.
Still not gonna stop shills from just spewing the company line:
"its just a BONUS page!" well if it is to prevent spoilers how can it be just a throwaway ? Again its all very clearly content which would be a last page hook in any other comic.
https://twitter.com/cthulhu_queef/status/1816158104272396799
"its super cool and unique to read the last page on a 6 in screen instead of a normal comic!"
https://twitter.com/BrightShirtOne/status/1816176157525712988
Again my own take is that this is just some misguided DRM trying to stop piracy kiddies who read comics and manga on they phone "hey kids cant scan a qr code with a phone if its own your phone" and I guess to prevent spoilers if an issue leaks early since the server hosting the qr codes only launches on release day, which will just fail in the long run as people either just wait for the trade lowering sales, or pirate the book since pirates will just download the bonus page and bundle it in.
!comicshitters new marvel editorial frick up
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When I used to read comics, I'd often do it because I was away from electronics. When I was out in the woods at the cabin, if I didn't have access to a PC, if I wanted to kill time on a roadtrip, whatever. So the idea of needing something digital for a physical medium seems grating.
Less personally, it seems like it just incentivizes suspense and a cliffhanger as an ending, as opposed to something that has substance and ties up that story neatly. Which works if it's a run or some saga like Annihilation, but on its face it's gimmicky. However, reflecting on comics I look back on fondly as good stories, early Hellblazer coming to mind, the best ones would tie things up with the final page in a way that could make the issue standalone if it wasn't intended to be already. It allows the story to poignantly say what it needs to with a meaningful image and concise dialogue in the final panels. From what I know, comics don't do that anymore really. But by doing this specifically with the QR codes is like an extra step to make sure you can't get a solid ending, and it incentivizes only suspense or pushing for elaborate interconnectivity. Sales over story, which sucks and also doesn't make sense when story is the only way you can get real long-term sales.
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The editor explicitly compared it to the claremont x-men issues from the 70s-80s which were just an endless churn of cliffhangers and events.
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