Walk into Starbucks, you get one smell
— Yasmine Khosrowshahi (@yasminekho) December 25, 2024
Step into McDonald's, itβs another
Visit the Apple Store, and itβs different again
Ever wonder why?
These brands hack your senses to make you spend more.
Itβs called sensory branding. Hereβs how it works: pic.twitter.com/f4Cgktz5w1
LinkedIncels have to go back
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I mean different fast food chains have distinct smels
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Proof?
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Some of them smell like fryer oil. But not the pizzeria for some reason. I wonder why the different use of marketing smell tactics.
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