Walk into Starbucks, you get one smell
— Yasmine Khosrowshahi (@yasminekho) December 25, 2024
Step into McDonald's, itβs another
Visit the Apple Store, and itβs different again
Ever wonder why?
These brands hack your senses to make you spend more.
Itβs called sensory branding. Hereβs how it works: pic.twitter.com/f4Cgktz5w1
LinkedIncels have to go back
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Bakeries and restaurants here definitely do this. They intentionally vent the smell of fresh bread or tasty food onto the street to make you hungry.
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At great expense, no less. Most kitchens don't have any external ventilation so it has to be custom-built
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