The global market share of American films has declined from 85% to 69% over the past 10 years

(Article is in moon runes)

Hollywood, which has been the center of film production since the early 20th century and is synonymous with the American entertainment industry, is beginning to lose its dominance. Once known for exporting grand-scale films and accounting for about 90% of global box office revenue, its influence has been gradually declining. Although Hollywood has long been a source of the United States' soft power, its global market share continues to erode.

According to the U.S.-based research site The Numbers, American films held a 69.5% share of global box office revenue in 2024. This is a significant drop from over 90% in 2009–2010 and even from 85.6% in 2014—a decline of 16 percentage points over the past decade, falling below the 70% mark.

Just like in politics, division is growing in the world of cinema as well. China, one of the largest markets, has nurtured its domestic film industry, boosting its global share from 5.5% to 16.5%. India, a major film power in Asia, still holds a relatively low share of around 2% in terms of box office revenue, but its presence is steadily increasing.

Japan has also seen its animated films gain popularity worldwide, raising its global market share from 0.6% to around 5%. Once a major market for Western films, Japan in 2024 saw no live-action foreign film make it into the domestic top 10 for the first time since 2000.

These rankings also suggest France is losing its touch

2014

United States – 85.6%

China – 5.5%

France – 4.5%

United Kingdom – 3.1%

New Zealand – 3.1%

South Korea – 2.2%

Australia – 2.1%

Canada – 1.8%

Hong Kong – 1.5%

Germany – 1.4%

2024

United States – 69.5%

China – 16.5%

United Kingdom – 5.6%

Japan – 4.9%

India – 2%

South Korea – 2%

Hong Kong – 1.5%

France – 1.5%

Russia – 1.1%

Canada – 1.1%

So what do we think !dramatards !kino !hatewatchers Is this just the inevitable result of other countries developing their own film scenes or is there some !chuds !nonchuds culture war angle we can spin?

I think it's notable that both Japan and China are rising up the rankings. With Japan it's obviously because of foreign weebs buying their schlock. China seems to be actively rejecting modern American movies. Long gone are the days of Transformers releases being like holidays over there