5 years ago today, the emoji movie was released. I actually followed John's channel and saw that video the day it came out, which was fun. It went on for a long time, like 3 months before the actual movie was released. He actually grifted quite a bit of money too by selling merch for a movie that no one cared about.
There was also the IHE video which had high production value for a YouTube video. He recorded himself IRL up until the movie started, and cared enough to see the movie in the theater. Also, he actually predicted that there was going to be an emoji movie!
Cool.
Look at the trailer's amazing like/dislike ratio!
https://web.archive.org/web/20170831215721/
https://old.reddit.com/r/Drama/comments/6q2kaj/drumpf_destroyed_by_emoji_movie_review: Drama - Drumpf Destroyed by Emoji Movie Review
https://old.reddit.com/r/Drama/comments/6ph0kz/emoji_movie_outed_as_liberal_indoctrination_on: Drama - Emoji movie outed as liberal indoctrination on our youth! 
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They try to act like Gene is unique and special for having multiple emotions, but the movie consistently shows that everyone can express multiple emotions and has their own personality and free will, just filtered through the lens of their specific emoji role. For example, Gene's parents really love each other, despite being meh emojis who can only express it via monotone; Smiler enjoys causing misery even though her theme is happiness; and High-Five is greedy and acquisitive (playing on multiple possible symbolic associations of the open hand). Meanwhile, Gene's only "personality" is that he has no specific emoji role--he laughs when things are funny, cries when they are sad, etc--in other words, he's nothing but an empty shell mindlessly reacting to outside stimuli; whereas everyone else has a personal lens that would add something to their reaction. Everyone is their own unique person with a real character EXCEPT the guy that the movie tells us is complex and special. This really says a lot about our society.
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